Registrare Marchio

  • Who we are
    • Eva Troiani law firm: trademark registration and legal protection
    • The Project Registrare-Marchio.com
  • Trademark consultancy
    • The Verification of Trademark’s Requirements
    • Trademark Search: identity and similarity
    • Where to register a trademark
    • Filing a Trademark Application
    • Graphic Creation of a Trademark
    • Trademark protection: the surveillance service
  • Trademark legal assistance
    • Trademark defense from objections of the Trademark Office
    • Trademark defense from disputes
    • Trademark Opposition Proceedings
    • Trademark Assignment and Licence Agreement
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  • LANGUAGES
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  • The trademark
    • What a Trademark is
    • How to Conceive a Brand
    • Types of Trademarks
    • Denominative and Figurative Trademark
    • Collective Trademark
    • Color Trademark
    • Position Mark
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    • New marks
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    • Deceptive Trademark
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    • Family of trademarks: what they are
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    • Trademark symbols which can be used in Italy: ™ and ®
    • Value of a brand
    • Trademark assignment
    • Trademark Licence agreements
    • Right of Priority of a Trademark
    • Validation of a trademark
    • Limitations of the Right on the Trademark
    • How to Avoid Complaints to a Trademark
    • Read more
  • Registering a trademark
    • Why to Register a Trademark
    • Who is Entitled to Register a Trademark
    • Filing and Registering a Trademark
    • Nice Classification – edition 2026
    • Duration of a trademark
    • Registering a logo or Registering a brand?
    • How much it costs to register a trademark
    • Graphic changes to a registered trademark
    • Trademark Registration in Italy
    • Registering the European Union trademark
    • Registering an international trademark
    • REGISTERING A TRADEMARK IN EUROPE
    • REGISTERING A TRADEMARK IN THE MIDDLE EAST
    • REGISTERING A TRADEMARK IN ASIA
    • REGISTERING A TRADEMARK IN NORTH AMERICA
    • REGISTERING A TRADEMARK IN LATIN AMERICA
    • REGISTERING A TRADEMARK IN AFRICA
    • REGISTERING A TRADEMARK IN OCEANIA
    • read more
  • Mistakes not to be made
    • 10 errors not to do with trademark
    • Lack of distinctive character of a mark
    • Vulgarization of Trademark
    • Signs become customary cannot be registered as trademarks
    • Trademarks with a fictitious date? Is there a risk of trademark invalidity?
  • Further considerations
    • CASE LAW AND TRADEMARK
    • DISTINCTIVE CHARACTER OF A TRADEMARK
    • CONTRACTS RELATED TO TRADEMARKS
    • TRADEMARKS AND BAD FAITH
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    • UNFAIR COMPETITION
    • GEOGRAPHICAL INDICATIONS
    • EUROPEAN UNION TRADEMARK
    • COPYRIGHT
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Home FURTHER CONSIDERATIONS ON TRADEMARKS Page 2

  • Published in CASE LAW AND TRADEMARK, TRADEMARKS AND BAD FAITH

Trademark application rejected if filed by an unauthorized agent

Wednesday, 09 December 2020 by Redazione
trademark rejected because filed by unauthorized agent
A recent judgement of the Court of Justice clarifies the meaning of “unauthorized agent” and which trademarks can be rejected.
Read more
  • Published in CASE LAW AND TRADEMARK, DISTINCTIVE CHARACTER OF A TRADEMARK, EUROPEAN UNION TRADEMARK, FURTHER CONSIDERATIONS ON TRADEMARKS

Invalid figurative trademark as descriptive and devoid of distinctiveness

Thursday, 29 October 2020 by Redazione
example of Invalid figurative trademark because as descriptive and devoid of distinctiveness
If the graphic elements of a figurative trademark reinforce the descriptiveness of the verbal element, the trademark could be declared invalid.
Read more
  • Published in DISTINCTIVE CHARACTER OF A TRADEMARK, FURTHER CONSIDERATIONS ON TRADEMARKS, REGISTERING A TRADEMARK, THE TRADEMARK

Graphic changes to a registered trademark: can they be made?

Tuesday, 06 October 2020 by Redazione
Graphic changes to a registered trademark
Make changes to a registered trademark, i.e. adding, omitting or altering some elements can create problems. Find out why.
Read more
  • Published in CASE LAW AND TRADEMARK, THE TRADEMARK

Is it possible to register a descriptive dialectal expression as a trademark?

Wednesday, 03 June 2020 by Redazione
trademark dialectal expression
In case you want to register as a trademark a descriptive dialectical expression, you have to know that it is not allowed.
Read more
  • Published in CASE LAW AND TRADEMARK, EUROPEAN UNION TRADEMARK

Not registrable trademark because contrary to accepted principles of morality? it dependes

Monday, 23 March 2020 by Redazione
not registrable trademark because contrary to accepted principles of morality
When determining whether a trademark can be registered or not, many elements are examined, some of which can overturn previous and diametrically opposed opinions.
Read more
  • Published in EUROPEAN UNION TRADEMARK, NEWS, News

Trademarks and BREXIT: nothing changes till 31 December, 2020

Sunday, 02 February 2020 by Redazione
Marchi d'impresa e Brexit: cosa succederà?
During the transition period (till December 31, 2020) Brexit will have not effect on trademarks because EU laws will remain in force
Read more
  • Published in CONTRACTS RELATED TO TRADEMARKS, THE TRADEMARK

Trademark assignment: what it is and how to do it

Thursday, 05 September 2019 by Redazione
trademark assignment
The assignment of a trademark is the subject of article 23 of the Italian Industrial Property Code, which provides that: “a trademark may be assigned in respect of all or part of the products or services for which it is registered”. Let’s see more in detail.
Read more
  • Published in CASE LAW AND TRADEMARK, EUROPEAN UNION TRADEMARK

Evaluation criteria between products: are alcoholic beverages and energy drinks similar?

Monday, 29 October 2018 by Redazione
Evaluation criteria between products
Let’s take into consideration the case of Red Bull, which charged a competitor for having registered a trademark in the two classes of beverages
Read more
  • Published in EUROPEAN UNION TRADEMARK, GEOGRAPHICAL INDICATIONS, THE TRADEMARK

TSG: what you should know in case of registration

Tuesday, 09 October 2018 by Redazione
TSG: what you should know in case of registration
When a trademark application is filed, it is important to have checked that there is no conflict with TSG. Find out why!
Read more
  • Published in DISTINCTIVE CHARACTER OF A TRADEMARK, EUROPEAN UNION TRADEMARK

Acquisition of distinctive character due to the use in EU trademark

Friday, 21 September 2018 by Redazione
trademark without distinctive character
A trademark without distinctiveness, to obtain registration in the EU must demonstrate the acquisition of distinctive character through use. But it is not at all simple.
Read more
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Find out why Mario decided to register his trademark

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Guest Corner

Last articles

  • registrare un marchio in Nigeria: la guida / A Guide to Trademark Registration in Nigeria

    A Guide to Trademark Registration in Nigeria

    Nigerian colleague Hadiza Abdulmumini, Managing...
  • Esempi di marchi costituiti da figure che non sono registrabili perché descrittivi e privi di carattere distintivo

    Why Some Figurative Trademarks Are Not Registered: Descriptiveness and Lack of Distinctive Character

    Even a trademark consisting of an image may be ...
  • Trademarks with a fictitious date

    Trademarks with a fictitious date? Is there a risk of trademark invalidity?

    The Court of Justice (C-412/24) clarifies: usin...
  • Modicihe alla normativa sull'uso della lingua francese per i marchi in Canada

    Quebec Trademark Rules: New French Language Law 2025

    The final changes to provisions regarding trade...
  • Nice classification for trademarks

    Nice Classification – 13 edition – 2026

    Nice Classification is an international registr...

Category

  • THE TRADEMARK
  • REGISTERING A TRADEMARK
    • REGISTERING A TRADEMARK IN EUROPE
    • REGISTERING A TRADEMARK IN THE MIDDLE EAST
    • REGISTERING A TRADEMARK IN ASIA
    • REGISTERING A TRADEMARK IN NORTH AMERICA
    • REGISTERING A TRADEMARK IN LATIN AMERICA
    • REGISTERING A TRADEMARK IN OCEANIA
    • REGISTERING A TRADEMARK IN AFRICA
  • MISTAKES NOT TO BE MADE WITH TRADEMARKS
  • INSIGHTS INTO BRAND
    • CASE LAW AND TRADEMARK
    • DISTINCTIVE CHARACTER OF A TRADEMARK
    • COPYRIGHT
    • CONTRACTS RELATED TO TRADEMARKS
    • TRADEMARKS AND BAD FAITH
    • COUNTERFEITS AND MISLEADING INDICATIONS
    • UNFAIR COMPETITION
    • GEOGRAPHICAL INDICATIONS
    • EUROPEAN UNION TRADEMARK

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come contattare l’Avv. Eva Troiani

+393382938021

Utility

  • Eva Troiani law firm: trademark registration and legal protection
  • The Project Registrare-Marchio.com
  • Where to register a trademark
  • The Verification of Trademark’s Requirements
  • Trademark Search: identity and similarity
  • Filing a Trademark Application
  • Graphic Creation of a Trademark
  • Trademark protection: the surveillance service for the protection of your brand
  • Trademark Opposition Proceedings
  • Trademark Assignment and Licence Agreement

Contact

Eva Troiani (Attorney At Law)

P. Iva IT07106461002


+39.338.29.38.021
 info@marchiebrevettiroma.it

You can also find me on:

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  • Who we are
    • Eva Troiani law firm: trademark registration and legal protection
    • The Project Registrare-Marchio.com
  • Trademark consultancy
    • The Verification of Trademark’s Requirements
    • Trademark Search: identity and similarity
    • Where to register a trademark
    • Filing a Trademark Application
    • Graphic Creation of a Trademark
    • Trademark protection: the surveillance service
  • Trademark legal assistance
    • Trademark defense from objections of the Trademark Office
    • Trademark defense from disputes
    • Trademark Opposition Proceedings
    • Trademark Assignment and Licence Agreement
  • Contact
  • FAQ
  • Certification
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