A trademark is any sign made up of words (including personal names), numbers, letters and/or graphic elements, colors, sounds, shapes, unique and distinctive compared to other competitive brands for the same products and services. It must also comply with the requirements of protection, which are: distinctive capacity, truth, novelty, lawfulness.
Registering a trademark is essential, because, with globalization and the wide spread of the internet, the traditional commercial and geographical coordinates are often overcome and a trademark can easily be subject to abuse and counterfeiting. In the digital age, in an increasingly virtual and immaterial market, the need to have a legal protection of its own brand is strongly emerging.
In Italy everybody can register a trademark: natural persons (even non-VAT), individual firms, companies, associations and foundations, consortia, administrations of the State, regions and municipalities. Moreover, if the mark is not used, it is possible to assign it or to grant a license.
Eva Troiani law firm: professional advice and assistance on trademark’s world
Eva Troiani law firm has been dealing with all trademark registrations issues for many years: she can check distinctiveness and novelty of your trademark with a detailed search in the relevant registries; she can identify right Nice classes for your business; she files trademark applications to the competent authorities; she can defend your rights in the event of a trademark dispute.
The duration of a trademark varies from State to State, but in most cases it is 10 years from the date of filing or registration of the trademark. Before the expiration date, you can decide whether to renew the trademark for an equal period of time or whether to let it expire.
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