Mark consisting of advertising slogans in the EU case-law

mark cosisting of advertising slogan
The mark consisting of advertising slogans is a registrable trademark on condition that it has distinctive character, namely – regardless of its promotional meaning – on condition that it has something that allows the public to perceive it as an indicator of the commercial origin of the designated goods and/or services.
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Trademark application rejected if filed by an unauthorized agent

trademark rejected because filed by unauthorized agent
A recent judgement of the Court of Justice clarifies the meaning of “unauthorized agent” and which trademarks can be rejected.
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Invalid figurative trademark as descriptive and devoid of distinctiveness

example of Invalid figurative trademark because as descriptive and devoid of distinctiveness
If the graphic elements of a figurative trademark reinforce the descriptiveness of the verbal element, the trademark could be declared invalid.
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Is it possible to register a descriptive dialectal expression as a trademark?

trademark dialectal expression
In case you want to register as a trademark a descriptive dialectical expression, you have to know that it is not allowed.
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Not registrable trademark because contrary to accepted principles of morality? it dependes

not registrable trademark because contrary to accepted principles of morality
When determining whether a trademark can be registered or not, many elements are examined, some of which can overturn previous and diametrically opposed opinions.
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Evaluation criteria between products: are alcoholic beverages and energy drinks similar?

Evaluation criteria between products
Let’s take into consideration the case of Red Bull, which charged a competitor for having registered a trademark in the two classes of beverages
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Trademark consisting of 1 or 2 letters: trademark HP

Trademark consisting of one or two letters: trademark HP
Trademark consisting of 1 or 2 letters is absolutely valid and it is wrong to assume that this type of trademark is devoid of any distinctive character. EU Court reiterated this concept with reference to trademark HP. Find out why.
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Judgment of affinity between products

Judgment of affinity between products
In this article we explain how the judgment of affinity between products was decisive in a case concerning two well-known trademarks.
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Family of trademarks: what they are

family of trademarks
More trademarks can be considered a family (or series) of trademarks when, for example, “they reproduce in full the same distinctive element with the addition of an element, graphic or word, which differentiate them from each other, or when characterized by the repetition of a single prefix or suffix taken from an original mark”.
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Descriptive trademarks with geographical names

geographical trademarks
It is not always possible to register trademarks composed of geographical names. There are indeed some rules which have to be followed. In this article we speak about some rules affirmed in a judgment which can better clarify the issue.
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