Mark consisting of advertising slogans in the EU case-law

mark cosisting of advertising slogan
The mark consisting of advertising slogans is a registrable trademark on condition that it has distinctive character, namely – regardless of its promotional meaning – on condition that it has something that allows the public to perceive it as an indicator of the commercial origin of the designated goods and/or services.
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How to fight counterfeiting in Asia?

It is important to ensure ownership of intellectual property rights in the country of interest. But not only...
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Workout Program: how to protect it with copyright

Workout program & Copyright
Also a workout program can be protected by copyright, but only if there is the element of creativity. Some judgments have clarified the concept.
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Format: work protectable with copyright

format e diritto d'autore
The plagiarism of a work can also concern a format, that is the basic scheme on which a show or a television format is organized.
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How to defend your products from counterfeit if you sell on Amazon, Facebook, Alibaba …

e-commerce marketplace counterfeiting protection
All the best known marketplaces such as Amazon, Alibaba, Facebook, etc, give you tools to report counterfeiting cases. You can find here below a short guide.
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Trademark application rejected if filed by an unauthorized agent

trademark rejected because filed by unauthorized agent
A recent judgement of the Court of Justice clarifies the meaning of “unauthorized agent” and which trademarks can be rejected.
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Invalid figurative trademark as descriptive and devoid of distinctiveness

example of Invalid figurative trademark because as descriptive and devoid of distinctiveness
If the graphic elements of a figurative trademark reinforce the descriptiveness of the verbal element, the trademark could be declared invalid.
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Graphic changes to a registered trademark: can they be made?

Graphic changes to a registered trademark
Make changes to a registered trademark, i.e. adding, omitting or altering some elements can create problems. Find out why.
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Is it possible to register a descriptive dialectal expression as a trademark?

trademark dialectal expression
In case you want to register as a trademark a descriptive dialectical expression, you have to know that it is not allowed.
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Not registrable trademark because contrary to accepted principles of morality? it dependes

not registrable trademark because contrary to accepted principles of morality
When determining whether a trademark can be registered or not, many elements are examined, some of which can overturn previous and diametrically opposed opinions.
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