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Home FURTHER CONSIDERATIONS ON TRADEMARKS COUNTERFEITS AND MISLEADING INDICATIONS How to defend your products from counterfeit if you sell on Amazon, Facebook, Alibaba …

How to defend your products from counterfeit if you sell on Amazon, Facebook, Alibaba …

by Redazione / Tuesday, 09 February 2021 / Published in COUNTERFEITS AND MISLEADING INDICATIONS

Recently the UK Intellectual Property Office has published a very useful guide,  for the sellers of products through the most popular marketplaces such as Amazon, Alibabà, Ebay, Facebook.

e-commerce marketplace counterfeiting protection

The guide is not only for  English public but for anyone, wherever located, who has already experienced episodes of online counterfeiting or, or, although not being a victim of counterfeiting, for who would like to know what to do if fake products are passed off as original and sold on the main ecommerce platforms.

Many of the most known ecommerce platforms have developed specific protection tools, which allow trademark owners to promptly report counterfeits  and obtain their removals from the platforms.

Let’s see in detail how to do in the online stores: we invite you to see the guide for more information.

Alibaba

If you are a trademark owner and you wish to report a counterfeit to Alibaba, you can do it by using Alibaba Intellectual Property Group Platform (IPP).

First of all, you need to create an account on the IPP Platform with your email address, then you have to provide evidences of your identity and of the ownership of the industrial property rights claimed to be violated. Once these formalities have been completed, the counterfeits can be reported to the platform, which will remove them by notifying the owner of the infringed trademark of the deletion.

Amazon

Also Amazon provides industrial property rights holders with a quick counterfeiting reporting system, namely Amazon Brand Registry tool.

Registration is free and there are more than 350.000 trademarks are already monitored in the register. A team of investigators is available 24 hours a day, 7 days a week,  respond to infringements reports. The platforms gives very encouraging data on how this tool works: on average, brands on the register have reported a 99% reduction in episodes of suspected counterfeiting since the tool was launched.

The registration in the Brand Registry Tool asks the existence of a filed or registered trademark.  On the Amazon website is said that registered trademarks of the following territories are accepted: United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Turkey, Singapore, Spain , Netherlands, Saudi Arabia, United Kingdom, Sweden, European Union, United Arab Emirates.

If the trademark to be registered in the Registry Tool brand is an international trademark, the number assigned by the national trademark office must also be reported, if it does not coincide with the international number.

Even in the lack of an Amazon brand Registry user account, it is possible to report alleged counterfeits through a specific form provided by Amazon

e-Bay

“Verified Rights Owners (VeRO) programme” is the name of the tool provided by e-Bay to fight counterfeiting.

This tool allows intellectual property right holders to report advertisements infringing their rights.

More specifically, it is possible to report alleged violations by sending the Notification of Alleged Violation to the VeRO program, after registration. The violation report is sent via as declared violation notice form (NOCI), sent by e-mail to the address vero@ebay.co.uk

Facebook

Also Facebook provides a special form which can be used by the holders of industrial property rights to report violations of their rights occurred on the platform.

In addition, Facebook has an additional tool, named “RIGHTS MANAGER”, through which the owner of a copyright can identify and stop content in violation of its rights, simply by uploading audio and video files which are then scanned to track them on the platform.

IN order to meet the needs of registered trademark owners, Facebook provides another tool, namely “COMMERCE AND ADS IP TOOL”, which allows the, to track and report the use of their trademark in violation of their rights. Also in this case, in order to use the services, it is necessary the registration by filling out the appropriate form.


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Avv. Eva Troiani

Eva Troiani (Attorney At Law)

Eva Troiani has been working for over 15 years dealing with all aspects of the trademark: from trademark application to trademark registration worldwide, providing assistance in the event of disputes; she proposes an extensive legal advice to companies and professionals. She is the author of all the articles in this website “registrar-marchio.com”, a project created with the aim of providing useful and updated information on the trademark’s world to all readers.You can follow the lawyer Eva Troiani also on her Linkedin profile.


 

Eva Troiani

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For registration and protection of trademarks

The texts in this database are only for informational and scientific purposes and they are not to be considered official; we therefore decline any responsibility for possible errors or inaccuracies. All mentioned trademarks belong to their legitimate owners; trademarks, product names, trade names and the images of the products are the property of their respective owners. They are used in this database only for informational purposes, without any purpose of violating existing rights of others.

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  • The Verification of Trademark’s Requirements
  • Trademark Search: identity and similarity
  • Filing a Trademark Application
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