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  • Mistakes not to be made
    • 10 errors not to do with trademark
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    • Vulgarization of Trademark
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    • Trademarks with a fictitious date? Is there a risk of trademark invalidity?
  • Further considerations
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Home MISTAKES NOT TO BE MADE WITH TRADEMARKS

  • Published in CASE LAW AND TRADEMARK, COUNTERFEITS AND MISLEADING INDICATIONS, MISTAKES NOT TO BE MADE WITH TRADEMARKS

Trademarks with a fictitious date? Is there a risk of trademark invalidity?

Tuesday, 07 April 2026 by Redazione
Trademarks with a fictitious date
The Court of Justice (C-412/24) clarifies: using a false foundation year in the logo can render the trademark invalid if it misleads the public about its quality.
Read more
  • Published in DISTINCTIVE CHARACTER OF A TRADEMARK, MISTAKES NOT TO BE MADE WITH TRADEMARKS

Lack of distinctive character of a mark

Thursday, 16 February 2023 by Redazione
Lack of distinctive character of a mark
: It is defined distinctive the sign able to identify a product, a service or a company in order to differentiate it from the competitors to the eyes of the public
Read more
  • Published in MISTAKES NOT TO BE MADE WITH TRADEMARKS, THE TRADEMARK

Signs become customary cannot be registered as trademarks

Thursday, 26 July 2018 by Redazione
Signs become customary cannot be registered as trademarks
There are signs become customary which cannot e registered as trademarks. Let’s see some examples.
Read more
  • Published in MISTAKES NOT TO BE MADE WITH TRADEMARKS, THE TRADEMARK

10 errors not to do with trademark

Thursday, 10 May 2018 by Redazione
errors not to do with trademark
Many mistakes are made with trademark: in the phase of creation, registration, protection. We introduce to you 10 errors, the most common. Come and find out what they are!
Read more
  • Published in MISTAKES NOT TO BE MADE WITH TRADEMARKS

Vulgarization of Trademark

Friday, 30 March 2018 by Redazione
trademark volgarization
A registered trademark can be revoked if it is vulgarized, namely if it becomes the generic name of an entire category of products or services. Let’s see more in detail.
Read more

Find out why Mario decided to register his trademark

Register now your trademark!
Guest Corner

Last articles

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    Nigerian colleague Hadiza Abdulmumini, Managing...
  • Esempi di marchi costituiti da figure che non sono registrabili perché descrittivi e privi di carattere distintivo

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    Even a trademark consisting of an image may be ...
  • Trademarks with a fictitious date

    Trademarks with a fictitious date? Is there a risk of trademark invalidity?

    The Court of Justice (C-412/24) clarifies: usin...
  • Modicihe alla normativa sull'uso della lingua francese per i marchi in Canada

    Quebec Trademark Rules: New French Language Law 2025

    The final changes to provisions regarding trade...

Category

  • THE TRADEMARK
  • REGISTERING A TRADEMARK
    • REGISTERING A TRADEMARK IN EUROPE
    • REGISTERING A TRADEMARK IN THE MIDDLE EAST
    • REGISTERING A TRADEMARK IN ASIA
    • REGISTERING A TRADEMARK IN NORTH AMERICA
    • REGISTERING A TRADEMARK IN LATIN AMERICA
    • REGISTERING A TRADEMARK IN OCEANIA
    • REGISTERING A TRADEMARK IN AFRICA
  • MISTAKES NOT TO BE MADE WITH TRADEMARKS
  • INSIGHTS INTO BRAND
    • CASE LAW AND TRADEMARK
    • DISTINCTIVE CHARACTER OF A TRADEMARK
    • COPYRIGHT
    • CONTRACTS RELATED TO TRADEMARKS
    • TRADEMARKS AND BAD FAITH
    • COUNTERFEITS AND MISLEADING INDICATIONS
    • UNFAIR COMPETITION
    • GEOGRAPHICAL INDICATIONS
    • EUROPEAN UNION TRADEMARK

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Utility

  • Eva Troiani law firm: trademark registration and legal protection
  • The Project Registrare-Marchio.com
  • Where to register a trademark
  • The Verification of Trademark’s Requirements
  • Trademark Search: identity and similarity
  • Filing a Trademark Application
  • Graphic Creation of a Trademark
  • Trademark protection: the surveillance service for the protection of your brand
  • Trademark Opposition Proceedings
  • Trademark Assignment and Licence Agreement

Contact

Eva Troiani (Attorney At Law)

P. Iva IT07106461002


+39.338.29.38.021
 info@marchiebrevettiroma.it

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  • Who we are
    • Eva Troiani law firm: trademark registration and legal protection
    • The Project Registrare-Marchio.com
  • Trademark consultancy
    • The Verification of Trademark’s Requirements
    • Trademark Search: identity and similarity
    • Where to register a trademark
    • Filing a Trademark Application
    • Graphic Creation of a Trademark
    • Trademark protection: the surveillance service
  • Trademark legal assistance
    • Trademark defense from objections of the Trademark Office
    • Trademark defense from disputes
    • Trademark Opposition Proceedings
    • Trademark Assignment and Licence Agreement
  • Contact
  • FAQ
  • Certification
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