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Published in MISTAKES NOT TO BE MADE WITH TRADEMARKS, THE TRADEMARK

10 errors not to do with trademark

Many mistakes are made with trademark: in the phase of creation, registration, protection. We introduce to you 10 errors, the most common. Come and find out what they are!

Vulgarization of Trademark

A registered trademark can be revoked if it is vulgarized, namely if it becomes the generic name of an entire category of products or services. Let’s see more in detail.

Lack of distinctive character of a mark

: It is defined distinctive the sign able to identify a product, a service or a company in order to differentiate it from the competitors to the eyes of the public