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Home Trademark consultancy Trademark protection: the surveillance service for the protection of your brand

Trademark protection: the surveillance service for the protection of your brand

The registration is surely a first and very important step for the protection of the trademark, but further actions are necessary to preserve the strength of your logo and to prevent other subjects from registering trademarks identical with or similar to yours, for identical or related products and/or services.

Trademark Protection: Registration, Defense and Surveillance

In this post we talk about:

  • How to protect your brand: the role of your trusted advisor
  • Trademark protection: the surveillance service
  • How much the trademark surveillance system costs
  • Why protecting your brand is important

How to protect your brand: the role of your trusted advisor

In the absence of a constant and systematic monitoring of the trademark registers (where the data of all filed and/or registered trademarks are shown) it is very rare that you become aware of the attempt to register a trademark conflicting with yours: that’s where your IP trusted consultant comes into play, who can carry out this activity for you, in a professional and constant manner, and who can report to you each malicious attempt to registration, suggesting the best strategy to protect your rights.

Remind, furthermore, that your consultant is part of a worldwide network of IP professionals and is therefore able to assist you wherever a problem arises.

Trademark protection: the surveillance service

The activation of a professional monitoring service is an important tool for the protection of a filed or registered trademark because it allows you to immediately trace the filing of trademark identical with or similar to yours.

Our firm too offers a trademarks surveillance service which allows you to promptly become aware of the filing of trademark applications identical with or similar to yours, for identical or similar products or services. Monitoring is carried out in connection with your concrete protection needs and it can be limited to Italy, Europe, to other territories (for example China) or it can be done worldwide. For example, if your business is in Europe and US, you can decide to monitor only these two geographic areas: but, if you are interested in expanding your business potentially everywhere, then you will need to take into consideration the possibility of establishing a surveillance service all over the world.

The activation of the trademark surveillance system ensures that you can be informed in time of the filing or a potentially dangerous trademark, so that you can be able to oppose its registration. Usually the opposition is less expensive than a court action buti t can only be activated within generally short deadlines (usually within two or three months from the date of publication of the trademark, but the terms vary from State to State).

This service has allowed us to become aware, for example, of the filing of trademarks identical with or similar to our clients’ trademarks, made by unauthorized agents or distributors, allowing us to block these forms of exploitation before they had cause more serious commercial consequences of image.

It should be specified that the surveillance service allows to detect the filing of identical and/or similar trademarks, but not the existence of a de facto trademark, traceable through different detection systems.

Get in touch with your trusted advisor who will be able to give you all necessary information

How much the trademark surveillance system costs

The costs of this kind of service are not particularly high, they range from an annual fee of 200 Euros for a surveillance limited to Italy to an annual fee of 480 Euros for a world surveillance system in one class.

Why protecting your brand is important

Remember, finally, that it is always advisable to implement an active policy to protect the brand, because the actions you take against the imitators contribute to giving value to your brand: the proliferation of brands similar to yours is never positive, not only because the imitations can cause confusion in consumers, with consequent leaving of the client to your detriment, but also because brands similar to yours progressively contribute to erode the originality of your brand and, as a result, its impact on the public.

do you want to monitor your brand? Contact us!
Summary
Trademark protection: the surveillance service for the protection of your brand
Service Type
Trademark protection: the surveillance service for the protection of your brand
Provider Name
Lawyer Eva Troiani,
Via Pasquale Revoltella, 35,Rome,Italy-00152,
Telephone No.+390658233422
Area
Registration and protection of trademarks
Description
Once registered, the trademark does not protect itself: activating a surveillance service will guarantee you safe trademark protection.

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Eva Troiani

Eva Troiani (Attorney At Law)

Eva Troiani has been working for over 15 years dealing with all aspects of the trademark: from trademark application to trademark registration worldwide, providing assistance in the event of disputes; she proposes an extensive legal advice to companies and professionals. She is the author of all the articles in this website “registrar-marchio.com”, a project created with the aim of providing useful and updated information on the trademark’s world to all readers. You can follow the lawyer Eva Troiani also on her Linkedin profile.


 

Eva Troiani

The texts in this database are only for informational and scientific purposes and they are not to be considered official; we therefore decline any responsibility for possible errors or inaccuracies. All mentioned trademarks belong to their legitimate owners; trademarks, product names, trade names and the images of the products are the property of their respective owners. They are used in this database only for informational purposes, without any purpose of violating existing rights of others.
The information you obtained at this site is not, nor is intended to be, legal advice. You should consult Ms. Eva Troiani and/or a trademark attorney and/or an attorney at law handling with intellectual property for individual advice regarding any legal questions that you may have.

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Category

  • THE TRADEMARK
  • REGISTERING A TRADEMARK
    • REGISTERING A TRADEMARK IN EUROPE
    • REGISTERING A TRADEMARK IN THE MIDDLE EAST
    • REGISTERING A TRADEMARK IN ASIA
    • REGISTERING A TRADEMARK IN NORTH AMERICA
    • REGISTERING A TRADEMARK IN LATIN AMERICA
    • REGISTERING A TRADEMARK IN OCEANIA
    • REGISTERING A TRADEMARK IN AFRICA
  • MISTAKES NOT TO BE MADE WITH TRADEMARKS
  • INSIGHTS INTO BRAND
    • CASE LAW AND TRADEMARK
    • DISTINCTIVE CHARACTER OF A TRADEMARK
    • COPYRIGHT
    • CONTRACTS RELATED TO TRADEMARKS
    • TRADEMARKS AND BAD FAITH
    • COUNTERFEITS AND MISLEADING INDICATIONS
    • UNFAIR COMPETITION
    • GEOGRAPHICAL INDICATIONS
    • EUROPEAN UNION TRADEMARK

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Utility

  • Eva Troiani law firm: trademark registration and legal protection
  • The Project Registrare-Marchio.com
  • Where to register a trademark
  • The Verification of Trademark’s Requirements
  • Trademark Search: identity and similarity
  • Filing a Trademark Application
  • Graphic Creation of a Trademark
  • Trademark protection: the surveillance service for the protection of your brand
  • Trademark Opposition Proceedings
  • Trademark Assignment and Licence Agreement

Contact

Eva Troiani (Attorney At Law)

P. Iva IT07106461002
+39.338.29.38.021
info@marchiebrevettiroma.it
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