Invalid figurative trademark as descriptive and devoid of distinctiveness
Thursday, 29 October 2020
If the graphic elements of a figurative trademark reinforce the descriptiveness of the verbal element, the trademark could be declared invalid.
- Published in CASE LAW AND TRADEMARK, EUROPEAN UNION TRADEMARK
Not registrable trademark because contrary to accepted principles of morality? it dependes
Monday, 23 March 2020
When determining whether a trademark can be registered or not, many elements are examined, some of which can overturn previous and diametrically opposed opinions.
- Published in EUROPEAN UNION TRADEMARK, News, NEWS
Trademarks and BREXIT: nothing changes till 31 December, 2020
Sunday, 02 February 2020
During the transition period (till December 31, 2020) Brexit will have not effect on trademarks because EU laws will remain in force
- Published in CASE LAW AND TRADEMARK, EUROPEAN UNION TRADEMARK
Evaluation criteria between products: are alcoholic beverages and energy drinks similar?
Monday, 29 October 2018
Let’s take into consideration the case of Red Bull, which charged a competitor for having registered a trademark in the two classes of beverages
- Published in EUROPEAN UNION TRADEMARK, GEOGRAPHICAL INDICATIONS, THE TRADEMARK
TSG: what you should know in case of registration
Tuesday, 09 October 2018
When a trademark application is filed, it is important to have checked that there is no conflict with TSG. Find out why!
- Published in DISTINCTIVE CHARACTER OF A TRADEMARK, EUROPEAN UNION TRADEMARK
Acquisition of distinctive character due to the use in EU trademark
Friday, 21 September 2018
A trademark without distinctiveness, to obtain registration in the EU must demonstrate the acquisition of distinctive character through use. But it is not at all simple.
- Published in EUROPEAN UNION TRADEMARK, THE TRADEMARK
Similar trademarks? find out how the comparison is done
Tuesday, 10 July 2018
The comparison between similar trademarks is done by competent authorities through the exam of 3 profiles: phonetical, visual and conceptual
- Published in EUROPEAN UNION TRADEMARK, THE TRADEMARK
Similar trademarks: similarity between the products
Thursday, 21 June 2018
Are there two similar trademarks? It is also necessary to assess similarity between the products. Nice Classification is not always a valid evaluation criterion.
- Published in DISTINCTIVE CHARACTER OF A TRADEMARK, EUROPEAN UNION TRADEMARK
Distinctive character of a three-dimensional trademark
Tuesday, 08 May 2018
It is not sufficient to make a slight variation to an object in order to acquire distinctive character. Let’s see how the European Court of Justice ruled in this regard.
- Published in DISTINCTIVE CHARACTER OF A TRADEMARK, EUROPEAN UNION TRADEMARK
The importance of distinctive character in EU trademarks
Monday, 30 April 2018
Why is it important that European Union trademark has a distinctive character? Because if it is composed of descriptive terms even for a part of the Union, it is rejected in the whole European Union…
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