in the economic assessment of a brand, there are several factors that determine its value. Find out which are and which evaluation systems are most used.

In this article we give you 3 simple suggestions to avoid that your trademark is contested by other trademark owners. Find out what they are!

A trademark shall be declared invalid when it does not comply with some registration criteria. There are absolute and relative grounds for trademark invalidity. Find out what it means!

A sign that you want to register as a trademark must be unique and distinctive compared to other brands in competition with yours for identical or similar products or services. But it is not enough: it must also comply with all protection requirements established by the law. Come and find out what they are.

when you create a trademark you have to be very imaginative and original. Only in such a way you can conceive a strong brand and not a weak trademark. Do you know the difference? Find out here!