Trademark consisting of 1 or 2 letters: trademark HP

Trademark consisting of one or two letters: trademark HP
Trademark consisting of 1 or 2 letters is absolutely valid and it is wrong to assume that this type of trademark is devoid of any distinctive character. EU Court reiterated this concept with reference to trademark HP. Find out why.
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10 errors not to do with trademark

errors not to do with trademark
Many mistakes are made with trademark: in the phase of creation, registration, protection. We introduce to you 10 errors, the most common. Come and find out what they are!
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Validation of a trademark

The principle of the validation of the trademark provides that it is not possible to act agaist the holder of a later trademark if its presence has been tolerated in the previous 5 years.
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Family of trademarks: what they are

family of trademarks
More trademarks can be considered a family (or series) of trademarks when, for example, “they reproduce in full the same distinctive element with the addition of an element, graphic or word, which differentiate them from each other, or when characterized by the repetition of a single prefix or suffix taken from an original mark”.
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Complex trademark and composite trademark: what is the difference?

complex-trademark and composite trademark
Quite recently the Italian Corte di Cassazione informed us on the difference between the complex trademark and the composite trademark (judgements n. 1275 and 1276, both of January 25, 2016) and it precisely outlined the difference between the two categories of brands, which lies in the distinctiveness of the elements of which they are composed.
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Trademark with Reputation

Trademark with a reputation and state of reputation
Trademarks with reputation have an ultra-class protection. First of all, a mark must be used in order to acquire reputation. The protection given by the law will be wider the more the mark will be known. In the protection of the trademark with reputation the law does not assume that there is a likelihood of confusion on the market.
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Collective trademark

collective mark
When you want to protect and guarantee the origin, nature or quality of a product or service, you can proceed with the registration of a collective mark which, unlike the individual brand, involves a plurality of different subjects ad rules. Find out which.
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Right of Priority of a Trademark

Right of priority of a Trademark
The priority right allow you to file a subsequent application in another Country of the Paris Convention for the same trademark effective as the date of filing of the first application. Find out in detail what it is.
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Deceptive Trademark

deceptive trademark
We talk about deceptive trademark when the mark is able to deceive the public on the geographic origin, quality or nature of the products. Let’s see how the Courts examine these cases.
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Types of Trademarks: Definition and Characteristics

types of trademarks x
There are many types of trademarks: collective trademark, weak trademark, invalid trademark, figurative trademark, deceptive trademark…and many others. Come and know them!
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