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Home FURTHER CONSIDERATIONS ON TRADEMARKS COUNTERFEITS AND MISLEADING INDICATIONS Value of Counterfeit Products in the Field of Clothing

Value of Counterfeit Products in the Field of Clothing

by Redazione / Wednesday, 04 April 2018 / Published in COUNTERFEITS AND MISLEADING INDICATIONS

The information in this article have been taken from a publication of the OHIM, now EUIPO, concerning the costs of the violation of intellectual property rights in the field of clothing, footwear and accessories such as ties, scarves, belts and umbrellas.

counterfeit products in the field of clothing

According to the statistics of the Customs of the European Union, the products of shoes and clothing are the most frequently subjected to be stopped at European borders. The investigation showed that the legitimate industry loses about 26,3 billion Euro in revenue per year due to the presence of counterfeit products in the European Union: the percentage is 9,7% of sales in the sector. Costs are primarily determined by calculating the loss of income caused by the presence on the market of counterfeit goods.

The effect of counterfeiting is also felt on the labor market, with a direct loss of about 363.000 jobs. If you calculate the loss of jobs also in related sectors, such as the suppliers, the loss in employment is instead estimated at 518.281 jobs. Then, it is necessary to add the consequences in terms of loss of tax revenues for the States, with a loss of about 8,1 billion Euro.

Additional effects should be calculated on economic sectors that are linked to that of clothing and footwear, because if sales in clothing and footwear decreased due to the counterfeiting, this sector buys fewer goods and services from its suppliers, causing a ripple effect resulting in lower sales and employments also in these sectors.

The investigations allowed us to be sure of the involvement of Chinese criminal organizations in the production and distribution of counterfeit clothing: the presence of Chinese counterfeiters has been located in different Italian territories (Lombardy, Tuscany, Marche, Campania) and in Spain in the city of Madrid and its periphery.

The study published by EUIPO, moreover, highlights how counterfeit goods are more and more published on social media. Images of counterfeit goods are often on sale on the web.


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Eva Troiani

Eva Troiani (Attorney At Law)

Eva Troiani has been working for over 20 years dealing with all aspects of the trademark: from trademark application to trademark registration worldwide, providing assistance in the event of disputes; she proposes an extensive legal advice to companies and professionals. She is the author of all the articles in this website “registrar-marchio.com”, a project created with the aim of providing useful and updated information on the trademark’s world to all readers. You can follow the lawyer Eva Troiani also on her Linkedin profile.

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The texts in this database are only for informational and scientific purposes and they are not to be considered official; we therefore decline any responsibility for possible errors or inaccuracies. All mentioned trademarks belong to their legitimate owners; trademarks, product names, trade names and the images of the products are the property of their respective owners. They are used in this database only for informational purposes, without any purpose of violating existing rights of others.
The information you obtained at this site is not, nor is intended to be, legal advice. You should consult Ms. Eva Troiani and/or a trademark attorney and/or an attorney at law handling with intellectual property for individual advice regarding any legal questions that you may have.

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  • Who we are
    • Eva Troiani law firm: trademark registration and legal protection
    • The Project Registrare-Marchio.com
  • Trademark consultancy
    • The Verification of Trademark’s Requirements
    • Trademark Search: identity and similarity
    • Where to register a trademark
    • Filing a Trademark Application
    • Graphic Creation of a Trademark
    • Trademark protection: the surveillance service
  • Trademark legal assistance
    • Trademark defense from objections of the Trademark Office
    • Trademark defense from disputes
    • Trademark Opposition Proceedings
    • Trademark Assignment and Licence Agreement
  • Contact
  • FAQ
  • Certification
    • Webinar 2026
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    • EUIPO Webinar 2023
    • SEE Webinar 2023
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