The importance of distinctive character in EU trademarks

The importance of distinctive character in European Union trademarks
Why is it important that European Union trademark has a distinctive character? Because if it is composed of descriptive terms even for a part of the Union, it is rejected in the whole European Union…
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Unfair competition, slavish imitation and distinctive capacity

coffee maker
: In a proceeding for unfair competition due to slavish imitation, the Court took note of the lack of distinctiveness of the product. Find out why.
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Weak trademark and descriptiveness: the case Bellissima

Weak trademark and descriptiveness of EU trademark. The case Bellissima
In the context of European Union trademark it is important to evaluate how much the descriptiveness of a term can affect for a part of the public in the European Union market. You can find here below the case Bellissima.
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Secondary meaning and distinctive character in a trademark

secondary meaning in a trademark
The principle of secondary meaning concerns trademarks devoid of distinctive character, acquiring the same through the use and renown. In these cases it is said obtaining a secondary meaning which occurs when a word (or a design, or a shape or other types of mark), originally devoid of distinctive character, has with time a further meaning in the eyes of consumers and thereby it is able to identify that products come from a specific undertaking.
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