Our friends, the animals, in the world of trademarks

How much animals are important in our lives? A lot; they keep us company during the day, they delight our sight, they are the teachers of life’s essential dimension.
Could they be not present in the world of trademarks? Obviously not … and some of them have become really famous!

Do you know any of these?

International Trademark n. 1747342 owned by LACOSTE

International Trademark n. 582886 owned by PUMA SE

International Trademark n. 1718340 owned by Ferrari SpA

International Trademark n. 894784 owned by WWF-World Wide Fund For Nature

International Trademark n. 1736117 owned by Red Bull GmbH

International Trademark n. 722808 owned by Riso Gallo International SA

 

Then, there are some stylizations which have brought to life to unmistakable characters:

European Union Trademark n. 003142247 owned by Sanrio Company Ltd

European Union Trademark n. 010186261 owned by Hasbro Consumer Products Licensing Limited

 

The images:

European Union Trademark n. 016706781 owned by African Dawn Wines (Pty) Ltd

European Union Trademark n. 018062910 owned by Air Bank a.s.

European Union Trademark n. 018221336 owned by Investec Bank Limited

European Union Trademark n. 018232553 owned by U K Insurance Limited

European Union Trademark n. 010425106 owned by Spontex

 

The drawings:

European Union Trademark n. 016528945 owned by Sogesprom SA

European Union Trademark n. 018250677 owned by Bahlsen GmbH e Co.

European Union Trademark n. 001988104 owned by Sofibel, société par actions simplifiée

European Union Trademark n. 018941169 owned by Sonluk Energy USA Inc.

European Union Trademark n. 018894688 owned by TBS CREW SRL

European Union Trademark n. 018441285 owned by Tengelmann Warenhandelsgesellschaft KG

 

The words:

European Union Trademark n. 003609112, owned by DIAMANJÓIA – INDÚSTRIA E COMÉRCIO DE OURIVESARIA LDA

International Trademark n. 1189752, owned by Schmidt Spiele GmbH

International Trademark n. 853290 owned by Farfalla Essentials AG

European Union Trademark n. 018448464 owned by Elephant Art Limited

International Trademark n. 1365817 owned by Hangzhou Sino Eagle Yacht Co.Ltd

International Trademark n. 1168747 owned by Lion Group Inc.

European Union Trademark n. 018185374 owned by Axxu Fashion Group B.V.

International Trademark n. 708000 owned by Tiger Swiss AG

And we could continue for a long time with the list of trademarks which, due to their name or their image, refer to the world of the animals.

What rules should we follow to create a trademark in honour of our friends, the animals?

The same of always, that is, first of all, creating a trademark with distinctive character in relation to the products and/or services to be claimed; to carry out a trademark search in order to verify the risks related to the presence of any identical or similar trademarks, which could create obstacles to the use and registration of your trademark; to have good taste and, as a result, to create a trademark not contrary to the law, public order and morality; do not use misleading signs.