Registered trademarks: here some examples of what is it possible to register

We are aware that there are lots of types of trademarks, which can be constituted by words, designs, colors, sounds and by many other kinds of signs.

Actually, however, it often happens that we doubt on what can be a trademark.

To clarify your head, let’s get a look to some examples of trademarks registered to the Registry of EU trademarks.

 

WORD MARKS

Marks constituted by words or letters, numerals, other standard typographic characters or a combination thereof

You can find here below examples of word marks:

• ACCESSORIES FIRST (reg. n. 018098373)
• Terra Animalis (reg. n. 005493044)
• CHAMPAGNE LE BULLET (reg. n. 018083491)
• Choco Jewellery (reg. n. 012719316)
• PIZZAIOLO LA CUCINA DI GIUSEPPE (reg. n. 006433882)
• HEART BEAT (reg. n. 006106876)

Does a trademark become figurative if it is composed also of a punctuation character? NO, it remains a word mark

• ic! (reg. n. 005712451)
• B!G (reg. n. 014350284)
• ¡VIVA LAS TAPAS! (reg. n. 003638582)
• #19 (reg. n. 005973375)
• #CYBERFIT (reg. n. 018297458)
• %DiscountDepot (reg. n. 017625179)
• & NADA (reg. n. 007590649)
• @DF (reg. n. 017902148)
• K@fee (reg. n. 012840641)

Can a trademark be composed of a personal name only? YES, it can

• JOHN VOSS (reg. n. 018212458)
• MARIA (reg. n. 010628295)
• JUAN GIL (reg. n. 003355708)
• GABRIELLA BENELLI (reg. n. 003066651)

FIGURATIVE MARKS

Marks in which are used characters, stylization or layout not standard or a figurative element or a combination thereof.

You can find here below some examples of figurative trademarks:

(reg. n. 011919123)

(reg. n. 011992369)

(reg. n. 003042199)

(reg. n. 004147617)

(reg. n. 005792098)

(reg. n. 015244908)

(reg. n. 017937779)

(reg. n. 014333223)

(reg. n. 016699647)

 

Is it possible to register a photograph as a trademark? YES, it is, but be careful not to violate other types of rights (copyright, obviously), but also image rights, rights on cultural heritage and so on. 

 

(reg. n.  009639139)

(reg. n. 014581921)

 

Is it possible to register its own signature as a trademark? YES, it is.

 

(reg. n. 008269111)

(reg. n. 005131123)

(reg. n. 000178517)

 

Is it possible to register a drawing as a trademark? YES, it is, but be careful not to violate copyrights on the drawing

 

(reg. n. 011972049)

(reg. n. 004985891)

(reg. n. 009655101)

 

Suggestions

Regardless the type of trademark that you wish to register (word mark, figurative mark, sound mark and so on), we remind you, before filing your trademark application, the importance to always check the requirement of novelty of the trademark and of the other requirements of legitimacy of the trademark with the help of your trusted advisor.

We are at your disposal for assisting you in the choice and registration of a trademark which goodly corresponds to your image and to the image of your company.