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The trade mark is not just a simple symbol, but a signature which is able to differentiate you from the others, if well thought.
That being said, when we talk about branding, an attractive design is not sufficient as we have to take into consideration the ecosystem of a company as a whole. The design, the company mission, the flagship product or service to show to the market. It can be strange, but also human resources and their innate abilities, more commonly called skills, “constitute” the brand.
A question may spontaneously arise: how can we weigh all these variables and develop a trade mark taking them into consideration?
The answer is simple for us: brand analysis. It is a specific operating protocol able to anticipate, recognize and apply calculated in such a way the strategies aimed to obtain consent (sales), and to intercept the corporate object (the “DNA”) of the brand and of the product or service distinguished by the mark. In other words, our algorithm is able to give us a specific answer based on biological maps drawn inside the human brain.
This means that, once carried out, the analysis will be able to tell us, for example, whether our brand responds to the needs of a more rational, instinctive or emotional audience. The more detailed you are in your request and more precise and unequivocal the individual genetic map generated by the system will be.
In the analysis you will find a “catalogue” of specific characteristics which the trade mark must have, and the information attached to the final product. These elements will become natural or, if we prefer, biological point of conjunction between who offers the service and who feels to buy it.
With regard to the results, this analysis system brings us remarkable advantages:
- To make coherent a brand thanks to its natural characteristics;
- To delete demanding market analyses;
- To choose in advance to whom and how we want to sell our goods;
- To reduce by 70% difficulties in the matter of sale, which becomes an ethical and free of forcings process.
For example, if I am a producer of “Biro” pens, I will be able to know in advance that the same object can be 3 different things:
- A tool for writing;
- A status symbol
- A tool which is necessary for my survival
Regardless which of the three options you choose, the trade mark will be conceived with the corresponding genetic map.
On the web you can find lots of statistics showing the benefits you can obtain by using coherence in the brand’s language. I am going to cite a couple of them here, by saying the sources.
- Did you know that the coherence of the trade marks between different platforms can potentially increase revenues by 23% ?
“50+ Eye-Opening Branding Statistics – 2023 Edition“ by Smallbizgenius - An excellent trade mark can reduce hiring and training costs up to 50%
“51 Branding Statistics You Need to Know In 2021” by Tailor Brands
Our protocol Analisidelmarchio® has been created with the aim to make these statistics a workhouse available to SMEs and freelancers, who represent the main part of Italian productive fabric.
Finally, carrying out an accurate brand analysis is an essential predictive tool if you want to exploit the compound effect of your positioning, with the possibility to maximize your profits.
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