It is necessary to distinguish two different cases, namely the registration as a mark of the name of an unknown person – in principle permitted by law – and the registration of the name of a well-known person, in principle forbidden by the law.

Depending on where it is registered (Italy, European Union or other States), there are different rules in reference to who is entitled to register a trademark. Furthermore, we will tell you something about the co-ownership of a trademark.

How long does it last an Italian trademark, a European Union trademark or an international trademark? And how to proceed with their renewals? Find out in this article.