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Italiano - The trademark
- What a Trademark is
- How to Conceive a Brand
- Types of Trademarks
- Denominative and Figurative Trademark
- Family of trademarks: what they are
- Invalid Trademark and Revocation
- Trademark symbols which can be used in Italy: ™ and ®
- Value of a brand
- Registering a trademark
- Why to Register a Trademark
- Who is Entitled to Register a Trademark
- Filing and Registering a Trademark
- Nice Classification – edition 2024
- Duration of a trademark
- Registering a logo or Registering a brand?
- How much it costs to register a trademark
- Graphic changes to a registered trademark
- Trademark Registration in Italy
- Registering the European Union trademark
- Registering an international trademark
- REGISTERING A TRADEMARK IN EUROPE
- Mistakes not to be made
- Further considerations
- News
- Guest corner
Did you have an idea? Do not let it steal!!
Wha a trademark is
A trademark is any sign made up of words (including personal names), numbers, letters and/or graphic elements, colors, sounds, shapes, unique and distinctive compared to other competitive brands for the same products and services. It must also comply with the requirements of protection, which are: distinctive capacity, truth, novelty, lawfulness.
Why to register a trademark
Registering a trademark is essential, because, with globalization and the wide spread of the internet, the traditional commercial and geographical coordinates are often overcome and a trademark can easily be subject to abuse and counterfeiting. In the digital age, in an increasingly virtual and immaterial market, the need to have a legal protection of its own brand is strongly emerging.
Who is entitled to register a trademark
In Italy everybody can register a trademark: natural persons (even non-VAT), individual firms, companies, associations and foundations, consortia, administrations of the State, regions and municipalities. Moreover, if the mark is not used, it is possible to assign it or to grant a license.
All types of trademarks
- Word mark
- Figurative trademark
- Complex trademark
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Verification of trademark
- Verification of requirements of trademark
- Identity trademark search
- Similarity trademark search
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Trademark protection
- Trademark registration
- Defense against complaints
- Trademark surveillance
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Would you like more information? Do not hesitate to contact us.
Once contacted, we will consider your request and you will be contacted as soon as possible.
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Latest news
A Comprehensive Guide How to Easily Register Trademark in Vietnam
27 March 2025 By Tuan Nguyen in GUEST CORNER
Unregistered trademark and local preuse
26 February 2025 By Redazione in THE TRADEMARK
Nice Classification – 12 edition – 2025
13 January 2025 By Redazione in REGISTERING A TRADEMARK
Partial invalidity of the trademark due to the lack of distinctive capacity
26 November 2024 By Redazione in CASE LAW AND TRADEMARK, DISTINCTIVE CHARACTER OF A TRADEMARKEva Troiani law firm: professional advice and assistance on trademark’s world
Eva Troiani law firm has been dealing with all trademark registrations issues for many years: she can check distinctiveness and novelty of your trademark with a detailed search in the relevant registries; she can identify right Nice classes for your business; she files trademark applications to the competent authorities; she can defend your rights in the event of a trademark dispute.
Merchandise classes
From class 1 to 34 are all types of products recognized by the Italian State
Class 35 to 45 are all the types of services that a company or an individual can exercise.
Duration ofmarks
The duration of a trademark varies from State to State, but in most cases it is 10 years from the date of filing or registration of the trademark. Before the expiration date, you can decide whether to renew the trademark for an equal period of time or whether to let it expire.
Read all… +Costs
The costs of trade mark protection-logo are mainly concentrated in the initial phase.
Estimates
We can produce estimates for the filing of a trademark application in the world.
Legal opinions
We support also in the context of contracts for the sale and licensing of brands, with Italian and foreign companies.
Did you have an idea? Do not let it steal! Call us now to register a trademark - Tel.+39.338.29.38.021
The texts in this database are only for informational and scientific purposes and they are not to be considered official; we therefore decline any responsibility for possible errors or inaccuracies. All mentioned trademarks belong to their legitimate owners; trademarks, product names, trade names and the images of the products are the property of their respective owners. They are used in this database only for informational purposes, without any purpose of violating existing rights of others.
The information you obtained at this site is not, nor is intended to be, legal advice. You should consult Ms. Eva Troiani and/or a trademark attorney and/or an attorney at law handling with intellectual property for individual advice regarding any legal questions that you may have.