{"id":8505,"date":"2018-07-10T11:00:30","date_gmt":"2018-07-10T09:00:30","guid":{"rendered":"http:\/\/registrare-marchio.com\/nuovo\/?p=8505"},"modified":"2021-01-30T18:04:19","modified_gmt":"2021-01-30T17:04:19","slug":"similar-trademarks-find-out-how-the-comparison-is-done","status":"publish","type":"post","link":"https:\/\/registrare-marchio.com\/en\/similar-trademarks-find-out-how-the-comparison-is-done\/","title":{"rendered":"Similar trademarks? find out how the comparison is done"},"content":{"rendered":"<p>10In the judgment of comparison between trademarks, competent authorities have to decide how much <strong>2 trademarks are identical or similar through a comparison<\/strong> which must be conducted under 3 levels: <strong>visual, phonetical and conceptua<\/strong>l. Let\u2019s see them in detail.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8996\" src=\"https:\/\/registrare-marchio.com\/wp-content\/uploads\/2018\/05\/Similar-trademarks.jpg\" alt=\"similar trademarks\" width=\"465\" height=\"290\" srcset=\"https:\/\/registrare-marchio.com\/wp-content\/uploads\/2018\/05\/Similar-trademarks.jpg 465w, https:\/\/registrare-marchio.com\/wp-content\/uploads\/2018\/05\/Similar-trademarks-300x187.jpg 300w, https:\/\/registrare-marchio.com\/wp-content\/uploads\/2018\/05\/Similar-trademarks-280x175.jpg 280w\" sizes=\"auto, (max-width: 465px) 100vw, 465px\" \/><\/p>\n<p><div id=\"toc-np-container\"><p id=\"toc-np-title\">In this post we talk about:<\/p><ul class=\"no-bullets\"><li class=\"header-level-1\"><a href=\"https:\/\/registrare-marchio.com\/en\/similar-trademarks-find-out-how-the-comparison-is-done\/#Three-levels-of-comparison\">Three levels of comparison<\/a><\/li><li class=\"header-level-2\"><a href=\"https:\/\/registrare-marchio.com\/en\/similar-trademarks-find-out-how-the-comparison-is-done\/#Visual-comparison\">Visual comparison<\/a><\/li><li class=\"header-level-2\"><a href=\"https:\/\/registrare-marchio.com\/en\/similar-trademarks-find-out-how-the-comparison-is-done\/#Phonetic-comparison\">Phonetic comparison<\/a><\/li><li class=\"header-level-2\"><a href=\"https:\/\/registrare-marchio.com\/en\/similar-trademarks-find-out-how-the-comparison-is-done\/#Conceptual-comparison\">Conceptual comparison<\/a><\/li><li class=\"header-level-1\"><a href=\"https:\/\/registrare-marchio.com\/en\/similar-trademarks-find-out-how-the-comparison-is-done\/#Result-of-comparison\">Result of comparison<\/a><\/li><li class=\"header-level-2\"><a href=\"https:\/\/registrare-marchio.com\/en\/similar-trademarks-find-out-how-the-comparison-is-done\/#Identical-trademarks\">Identical trademarks<\/a><\/li><li class=\"header-level-2\"><a href=\"https:\/\/registrare-marchio.com\/en\/similar-trademarks-find-out-how-the-comparison-is-done\/#Similar-trademarks\">Similar trademarks<\/a><\/li><li class=\"header-level-2\"><a href=\"https:\/\/registrare-marchio.com\/en\/similar-trademarks-find-out-how-the-comparison-is-done\/#Dissimilar-trademarks\">Dissimilar trademarks<\/a><\/li><li class=\"header-level-1\"><a href=\"https:\/\/registrare-marchio.com\/en\/similar-trademarks-find-out-how-the-comparison-is-done\/#Conclusions\">Conclusions<\/a><\/li><\/ul><\/div><\/p>\n<h2><span id=\"Three-levels-of-comparison\">Three levels of comparison<\/span><\/h2>\n<h3><span id=\"Visual-comparison\">Visual comparison<\/span><\/h3>\n<p>If there are two <a href=\"https:\/\/registrare-marchio.com\/en\/all-the-types-of-mark\/\"><strong>word marks<\/strong><\/a>, visual comparison will analyze the <strong>number and sequence of the letters and syllables<\/strong> composing the trademarks.<br \/>\nWhen visual <strong>comparison concerns a verbal and a figurative trademark<\/strong>, it will be important to analyze whether the two brands share a considerable numbers of letters in the same position and how stylized the elements of the figurative trademark are.<br \/>\nWhen we compare two figurative trademarks, the analysis will only focus on the images composing them<\/p>\n<h3><span id=\"Phonetic-comparison\">Phonetic comparison<\/span><\/h3>\n<p>It is necessary <strong>to take into consideration the number and sequence of the syllables<\/strong> making up the two brands.<br \/>\nPurely figurative marks are excluded from phonetic evaluation.<\/p>\n<h3><span id=\"Conceptual-comparison\">Conceptual comparison<\/span><\/h3>\n<p>According to the EUIPO guidelines (part C, opposition, paragraph 3.4.3.),<\/p>\n<blockquote><p>\u201cthe semantic content of a marks is what it means, what it evokes or, when it is an image or shape, what it represents\u201d.<\/p><\/blockquote>\n<p>First of all, if the mark is verbal, it is necessary <strong>to take into consideration the meaning of its word in the dictionaries of the relevant territory<\/strong>. This means that, if the mark is Italian, it is necessary to see if the words of which it is composed have meaning in the Italian language.<\/p>\n<h2><span id=\"Result-of-comparison\">Result of comparison<\/span><\/h2>\n<p>Comparison can lead to three different results: <strong>the trademarks are identical, the trademarks are similar (with different degree of similarity), or the marks are dissimilar<\/strong>.<\/p>\n<h3><span id=\"Identical-trademarks\">Identical trademarks<\/span><\/h3>\n<p>The concept of identity must be interpreted in a restrictive way: <strong>two marks are considered identical only if they perfectly coincide in all their elements<\/strong> or if the differences between them are so insignificant to be unnoticed in the eyes of the average consumer.<br \/>\nIdentity means full<strong> coincidence at all levels of comparison<\/strong>, i.e. visual, phonetic and semantic.<\/p>\n<h3><span id=\"Similar-trademarks\">Similar trademarks<\/span><\/h3>\n<p>In this case it is necessary to take into consideration<strong><a href=\"https:\/\/registrare-marchio.com\/en\/what-is-a-trademark\/\"> the distinctive elements<\/a> of the two brands in comparison<\/strong>.<\/p>\n<p>The famous judgment Sab\u00e9l of the Court of Justice (C-251\/95 of 11 November 1997) clearly stated the following principle:<\/p>\n<blockquote><p>\u201cThe global appreciation of the visual, aural and conceptual similarity of the marks in question must be based on the overall impression given by the marks, bearing in mind, in particular, their distinctive and dominant components\u201d.<\/p><\/blockquote>\n<p>This means that when we compare two marks, it is very important<strong> to evaluate the degree of distinctiveness of the elements composing the brands<\/strong>, because it is one thing to have in common elements scarcely distinctive and it is a different thing to have in common strongly distinctive elements.<\/p>\n<p>It is clear that the commonality of a strongly distinctive element will have more weight in affirming the similarity between two brands. If, on the other hand, the only thing in common is scarcely distinctive, it is likely that the degree of similarity between the two brands will be considered tenuous or even non-existent.<\/p>\n<p>As regards, instead, the evaluation of the dominant elements of the brands, the EUIPO\u2019s practice is to limit the examination to the visual impact, considering the dominant elements \u201cvisually relevant\u201d.<\/p>\n<h3><span id=\"Dissimilar-trademarks\">Dissimilar trademarks<\/span><\/h3>\n<p>In addition to the case in which the two marks do not have elements in common under any of the three levels of comparison,<\/p>\n<blockquote><p>\u201cthe signs are dissimilar if the only element they have in common is negligible in one or both the marks in the sense that, due to its size and\/or position, it will probably go unnoticed or be neglected by the relevant public\u201d<\/p><\/blockquote>\n<p>(EUIPO Directives concerning the examination before the Office, part C, Opposition, paragraph 4.2.2.)<\/p>\n<h2><span id=\"Conclusions\">Conclusions<\/span><\/h2>\n<p>Together with the criteria set out, we must take into consideration a wide range of rules that must be followed in the examination of concrete cases. For this reason we always suggest you to get in touch with experts in IP sector.<\/p>\n<p><a href=\"https:\/\/registrare-marchio.com\/en\/who-we-are\/eva-troiani-law-firm-trademark-registration-and-legal-protection\/\"><strong>Troiani law firm<\/strong><\/a> is at your disposal if you have discovered the existence of a brand similar to yours. The firm will be able to advice you what <a href=\"https:\/\/registrare-marchio.com\/en\/trademark-legal-assistance\/trademark-opposition-proceedings\/\"><strong>actions in order to defend your brand<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The comparison between similar trademarks is done by competent authorities through the exam of 3 profiles: phonetical, visual and conceptual<\/p>\n","protected":false},"author":3,"featured_media":8996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103,96],"tags":[],"class_list":["post-8505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-european-union-trademark","category-the-trademark"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Similar trademarks? find out how the comparison is done - \u00aeRM<\/title>\n<meta name=\"description\" content=\"The comparison between similar trademarks is done by competent authorities through the exam of 3 profiles: phonetical, visual and conceptual\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/registrare-marchio.com\/en\/similar-trademarks-find-out-how-the-comparison-is-done\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Similar trademarks? find out how the comparison is done - \u00aeRM\" \/>\n<meta property=\"og:description\" content=\"The comparison between similar trademarks is done by competent authorities through the exam of 3 profiles: phonetical, visual and conceptual\" \/>\n<meta property=\"og:url\" content=\"https:\/\/registrare-marchio.com\/en\/similar-trademarks-find-out-how-the-comparison-is-done\/\" \/>\n<meta property=\"og:site_name\" content=\"Registrare Marchio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/registraremarchio\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-10T09:00:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-30T17:04:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/registrare-marchio.com\/wp-content\/uploads\/2018\/05\/Similar-trademarks.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"465\" \/>\n\t<meta property=\"og:image:height\" content=\"290\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redazione\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redazione\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/registrare-marchio.com\\\/en\\\/similar-trademarks-find-out-how-the-comparison-is-done\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/registrare-marchio.com\\\/en\\\/similar-trademarks-find-out-how-the-comparison-is-done\\\/\"},\"author\":{\"name\":\"Redazione\",\"@id\":\"https:\\\/\\\/registrare-marchio.com\\\/en\\\/#\\\/schema\\\/person\\\/4b7e1ee3941bcf28724d6ae2e6f5abb4\"},\"headline\":\"Similar trademarks? find out how the comparison is done\",\"datePublished\":\"2018-07-10T09:00:30+00:00\",\"dateModified\":\"2021-01-30T17:04:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/registrare-marchio.com\\\/en\\\/similar-trademarks-find-out-how-the-comparison-is-done\\\/\"},\"wordCount\":715,\"image\":{\"@id\":\"https:\\\/\\\/registrare-marchio.com\\\/en\\\/similar-trademarks-find-out-how-the-comparison-is-done\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/registrare-marchio.com\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/Similar-trademarks.jpg\",\"articleSection\":[\"EUROPEAN UNION TRADEMARK\",\"THE TRADEMARK\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/registrare-marchio.com\\\/en\\\/similar-trademarks-find-out-how-the-comparison-is-done\\\/\",\"url\":\"https:\\\/\\\/registrare-marchio.com\\\/en\\\/similar-trademarks-find-out-how-the-comparison-is-done\\\/\",\"name\":\"Similar trademarks? find out how the comparison is done - \u00aeRM\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/registrare-marchio.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/registrare-marchio.com\\\/en\\\/similar-trademarks-find-out-how-the-comparison-is-done\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/registrare-marchio.com\\\/en\\\/similar-trademarks-find-out-how-the-comparison-is-done\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/registrare-marchio.com\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/Similar-trademarks.jpg\",\"datePublished\":\"2018-07-10T09:00:30+00:00\",\"dateModified\":\"2021-01-30T17:04:19+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/registrare-marchio.com\\\/en\\\/#\\\/schema\\\/person\\\/4b7e1ee3941bcf28724d6ae2e6f5abb4\"},\"description\":\"The comparison between similar trademarks is done by competent authorities through the exam of 3 profiles: phonetical, visual and conceptual\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/registrare-marchio.com\\\/en\\\/similar-trademarks-find-out-how-the-comparison-is-done\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/registrare-marchio.com\\\/en\\\/similar-trademarks-find-out-how-the-comparison-is-done\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/registrare-marchio.com\\\/en\\\/similar-trademarks-find-out-how-the-comparison-is-done\\\/#primaryimage\",\"url\":\"https:\\\/\\\/registrare-marchio.com\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/Similar-trademarks.jpg\",\"contentUrl\":\"https:\\\/\\\/registrare-marchio.com\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/Similar-trademarks.jpg\",\"width\":465,\"height\":290,\"caption\":\"similar trademarks\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/registrare-marchio.com\\\/en\\\/similar-trademarks-find-out-how-the-comparison-is-done\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/registrare-marchio.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"THE TRADEMARK\",\"item\":\"https:\\\/\\\/registrare-marchio.com\\\/en\\\/category\\\/the-trademark\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Similar trademarks? find out how the comparison is done\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/registrare-marchio.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/registrare-marchio.com\\\/en\\\/\",\"name\":\"Registrare Marchio\",\"description\":\"Registrazione e tutela dei marchi d'impresa\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/registrare-marchio.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/registrare-marchio.com\\\/en\\\/#\\\/schema\\\/person\\\/4b7e1ee3941bcf28724d6ae2e6f5abb4\",\"name\":\"Redazione\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e57a4f5cc51721252923d97b2c5fe4689efb4da978efdd026592872c9d41a514?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e57a4f5cc51721252923d97b2c5fe4689efb4da978efdd026592872c9d41a514?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e57a4f5cc51721252923d97b2c5fe4689efb4da978efdd026592872c9d41a514?s=96&d=mm&r=g\",\"caption\":\"Redazione\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Similar trademarks? find out how the comparison is done - \u00aeRM","description":"The comparison between similar trademarks is done by competent authorities through the exam of 3 profiles: phonetical, visual and conceptual","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/registrare-marchio.com\/en\/similar-trademarks-find-out-how-the-comparison-is-done\/","og_locale":"en_US","og_type":"article","og_title":"Similar trademarks? find out how the comparison is done - \u00aeRM","og_description":"The comparison between similar trademarks is done by competent authorities through the exam of 3 profiles: phonetical, visual and conceptual","og_url":"https:\/\/registrare-marchio.com\/en\/similar-trademarks-find-out-how-the-comparison-is-done\/","og_site_name":"Registrare Marchio","article_publisher":"https:\/\/www.facebook.com\/registraremarchio\/","article_published_time":"2018-07-10T09:00:30+00:00","article_modified_time":"2021-01-30T17:04:19+00:00","og_image":[{"width":465,"height":290,"url":"https:\/\/registrare-marchio.com\/wp-content\/uploads\/2018\/05\/Similar-trademarks.jpg","type":"image\/jpeg"}],"author":"Redazione","twitter_misc":{"Written by":"Redazione","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/registrare-marchio.com\/en\/similar-trademarks-find-out-how-the-comparison-is-done\/#article","isPartOf":{"@id":"https:\/\/registrare-marchio.com\/en\/similar-trademarks-find-out-how-the-comparison-is-done\/"},"author":{"name":"Redazione","@id":"https:\/\/registrare-marchio.com\/en\/#\/schema\/person\/4b7e1ee3941bcf28724d6ae2e6f5abb4"},"headline":"Similar trademarks? find out how the comparison is done","datePublished":"2018-07-10T09:00:30+00:00","dateModified":"2021-01-30T17:04:19+00:00","mainEntityOfPage":{"@id":"https:\/\/registrare-marchio.com\/en\/similar-trademarks-find-out-how-the-comparison-is-done\/"},"wordCount":715,"image":{"@id":"https:\/\/registrare-marchio.com\/en\/similar-trademarks-find-out-how-the-comparison-is-done\/#primaryimage"},"thumbnailUrl":"https:\/\/registrare-marchio.com\/wp-content\/uploads\/2018\/05\/Similar-trademarks.jpg","articleSection":["EUROPEAN UNION TRADEMARK","THE TRADEMARK"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/registrare-marchio.com\/en\/similar-trademarks-find-out-how-the-comparison-is-done\/","url":"https:\/\/registrare-marchio.com\/en\/similar-trademarks-find-out-how-the-comparison-is-done\/","name":"Similar trademarks? find out how the comparison is done - \u00aeRM","isPartOf":{"@id":"https:\/\/registrare-marchio.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/registrare-marchio.com\/en\/similar-trademarks-find-out-how-the-comparison-is-done\/#primaryimage"},"image":{"@id":"https:\/\/registrare-marchio.com\/en\/similar-trademarks-find-out-how-the-comparison-is-done\/#primaryimage"},"thumbnailUrl":"https:\/\/registrare-marchio.com\/wp-content\/uploads\/2018\/05\/Similar-trademarks.jpg","datePublished":"2018-07-10T09:00:30+00:00","dateModified":"2021-01-30T17:04:19+00:00","author":{"@id":"https:\/\/registrare-marchio.com\/en\/#\/schema\/person\/4b7e1ee3941bcf28724d6ae2e6f5abb4"},"description":"The comparison between similar trademarks is done by competent authorities through the exam of 3 profiles: phonetical, visual and conceptual","breadcrumb":{"@id":"https:\/\/registrare-marchio.com\/en\/similar-trademarks-find-out-how-the-comparison-is-done\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/registrare-marchio.com\/en\/similar-trademarks-find-out-how-the-comparison-is-done\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/registrare-marchio.com\/en\/similar-trademarks-find-out-how-the-comparison-is-done\/#primaryimage","url":"https:\/\/registrare-marchio.com\/wp-content\/uploads\/2018\/05\/Similar-trademarks.jpg","contentUrl":"https:\/\/registrare-marchio.com\/wp-content\/uploads\/2018\/05\/Similar-trademarks.jpg","width":465,"height":290,"caption":"similar trademarks"},{"@type":"BreadcrumbList","@id":"https:\/\/registrare-marchio.com\/en\/similar-trademarks-find-out-how-the-comparison-is-done\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/registrare-marchio.com\/en\/"},{"@type":"ListItem","position":2,"name":"THE TRADEMARK","item":"https:\/\/registrare-marchio.com\/en\/category\/the-trademark\/"},{"@type":"ListItem","position":3,"name":"Similar trademarks? find out how the comparison is done"}]},{"@type":"WebSite","@id":"https:\/\/registrare-marchio.com\/en\/#website","url":"https:\/\/registrare-marchio.com\/en\/","name":"Registrare Marchio","description":"Registrazione e tutela dei marchi d'impresa","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/registrare-marchio.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/registrare-marchio.com\/en\/#\/schema\/person\/4b7e1ee3941bcf28724d6ae2e6f5abb4","name":"Redazione","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e57a4f5cc51721252923d97b2c5fe4689efb4da978efdd026592872c9d41a514?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e57a4f5cc51721252923d97b2c5fe4689efb4da978efdd026592872c9d41a514?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e57a4f5cc51721252923d97b2c5fe4689efb4da978efdd026592872c9d41a514?s=96&d=mm&r=g","caption":"Redazione"}}]}},"_links":{"self":[{"href":"https:\/\/registrare-marchio.com\/en\/wp-json\/wp\/v2\/posts\/8505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/registrare-marchio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/registrare-marchio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/registrare-marchio.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/registrare-marchio.com\/en\/wp-json\/wp\/v2\/comments?post=8505"}],"version-history":[{"count":6,"href":"https:\/\/registrare-marchio.com\/en\/wp-json\/wp\/v2\/posts\/8505\/revisions"}],"predecessor-version":[{"id":12606,"href":"https:\/\/registrare-marchio.com\/en\/wp-json\/wp\/v2\/posts\/8505\/revisions\/12606"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/registrare-marchio.com\/en\/wp-json\/wp\/v2\/media\/8996"}],"wp:attachment":[{"href":"https:\/\/registrare-marchio.com\/en\/wp-json\/wp\/v2\/media?parent=8505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/registrare-marchio.com\/en\/wp-json\/wp\/v2\/categories?post=8505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/registrare-marchio.com\/en\/wp-json\/wp\/v2\/tags?post=8505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}