<\/p>\nWhat kind of measures is it advisable to take in order to minimize the risks of complaints to a brand?<\/p>\n
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In this post we talk about:<\/p>
First of all, it is essential, during the ideation of the brand<\/strong><\/a>, to avoid following the path already marked by others: in other words, it is forbidden to copy and imitate other owners\u2019 trademarks!<\/strong> This means that there is counterfeiting even when you think to be smart and you use expedients as, for instance, to add an accent on the word that you want to imitate or to change a letter or even if you use another owner\u2019s trademark by changing only the graphics!<\/p>\n Having appured that you must abandon all ambitions of imitating other owners\u2019 trademarks, let\u2019s try to understand how to achieve a good result.<\/p>\n First of all, when we choose the word that will become our trademark, we must do our best to be creative and we have to find, if possible, an ORIGINAL<\/strong> word. What does original mean? It means that it must be either a word invented<\/strong> by us (sometimes by combining several words in a creative way) or an existing word but having little or nothing to do with the products (or services)<\/strong> that will be distinguished by our brand or with the qualities of these products and services. For example, if we have to look for a word for restaurant services, it is better to avoid ideas like \u201cGOOD RESTAURANT\u201d and similar.<\/p>\n Using fantasy<\/strong> at this stage is very important for two reasons at least:<\/p>\n Once finished the effort of imagination and finally found the idea on which to bet, it is necessary to move us towards the second phase, namely to check that there are not earlier identical or similar trademark<\/strong><\/a>\u00a0which can cause problems.<\/p>\n First of all, it is necessary to pay attention and to search not only earlier identical trademarks<\/strong> but also similar trademarks<\/strong>. The search must be performed by professionals in IP field in the relevant trademark registries. For example, if you want to file an Italian trademark<\/strong><\/a>, the search must be conducted among all the brands having legal effect in Italy, i.e. national brands, European Union trademarks and international trademarks designating Italy. It is important that the search is carried out in the trademark registries because there may be trademarks that, although not used and therefore not visible on the market, are legally existing and fully valid and effective.<\/p>\nDistinctive Trademark<\/span><\/h2>\n
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Trademark Search<\/span><\/h2>\n
\nA complete search should also take into consideration other distinctive signs such as domain names and company names.<\/p>\n