{"id":12729,"date":"2021-04-20T12:43:42","date_gmt":"2021-04-20T10:43:42","guid":{"rendered":"https:\/\/registrare-marchio.com\/?p=12729"},"modified":"2021-04-20T13:03:23","modified_gmt":"2021-04-20T11:03:23","slug":"new-marks-sound-motion-multimedia-hologram-marks","status":"publish","type":"post","link":"https:\/\/registrare-marchio.com\/en\/new-marks-sound-motion-multimedia-hologram-marks\/","title":{"rendered":"New marks: sound, motion, multimedia, hologram marks"},"content":{"rendered":"<p>On 14 April 2021 EUIPO published the Common Practice on so-called \u201c<strong>New Marks<\/strong>\u201d, which will entry in force within three months from the date of publication.The Common Practice provides a guidance with regard to the examination of <strong>formal requirements<\/strong>,<strong> grounds for refusal and\/or invalidity<\/strong> of <strong>sound, motion, multimedia and hologram marks<\/strong>.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12735\" src=\"https:\/\/registrare-marchio.com\/wp-content\/uploads\/2021\/04\/new-marks.jpg\" alt=\"New marks: sound, motion, multimedia, hologram marks\" width=\"465\" height=\"290\" srcset=\"https:\/\/registrare-marchio.com\/wp-content\/uploads\/2021\/04\/new-marks.jpg 465w, https:\/\/registrare-marchio.com\/wp-content\/uploads\/2021\/04\/new-marks-300x187.jpg 300w, https:\/\/registrare-marchio.com\/wp-content\/uploads\/2021\/04\/new-marks-280x175.jpg 280w\" sizes=\"auto, (max-width: 465px) 100vw, 465px\" \/><br \/>\nLet\u2019s see these kinds of marks, with some examples of registered trademarks.<\/p>\n<h2><span id=\"Sound-Mark\">Sound Mark<\/span><\/h2>\n<p>The sound mark consists exclusively of a sound or a combination of sounds and shall be represented by submitting an audio file or the representation of the sound in musical notation.<br \/>\nThe sound mark is not always constituted by a musical notation, but it can be composed of each kind of sound.<\/p>\n<p>Is there anyone that \u2013 even though not being a cinephile \u2013 does not remember the lion roaring introducing the movies of <strong>Metro Goldwin Mayer<\/strong>? The animal noise is, really, <strong>also a sound mark<\/strong> \u201c<em>consisting of a lion roaring<\/em>\u201d (description of the Canadian trademark registration number TA828890).<\/p>\n<p>You can find here below some <strong>examples of sound marks represented by an audio file <\/strong>(click on the link to hear the sound):<br \/>\n<a href=\"http:\/\/euipo.europa.eu\/trademark\/sound\/EM500000017944840\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">EU registered trademark 017944840<\/a>;<br \/>\n<a href=\"http:\/\/euipo.europa.eu\/trademark\/sound\/EM500000017981131\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">EU registered trademark 017981131<\/a>;<br \/>\n<a href=\"http:\/\/euipo.europa.eu\/trademark\/sound\/EM500000017932277\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">EU registered trademark 017932277<\/a>;<br \/>\n<a href=\"http:\/\/euipo.europa.eu\/trademark\/sound\/EM500000017995026\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">EU registered trademark 017995026<\/a>.<\/p>\n<h3>Examples of sound marks represented by representation of the sound in musical notation<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12704 alignnone\" src=\"https:\/\/registrare-marchio.com\/wp-content\/uploads\/2021\/04\/marchio-sonoro-pengramma1.jpg\" alt=\"marchi sonori: registrazione UE con rappresentazione su pentagramma\" width=\"300\" height=\"195\" srcset=\"https:\/\/registrare-marchio.com\/wp-content\/uploads\/2021\/04\/marchio-sonoro-pengramma1.jpg 300w, https:\/\/registrare-marchio.com\/wp-content\/uploads\/2021\/04\/marchio-sonoro-pengramma1-280x182.jpg 280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>(EU registered trademark 016960197)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12706 alignnone\" src=\"https:\/\/registrare-marchio.com\/wp-content\/uploads\/2021\/04\/marchio-sonoro-pengramma2.jpg\" alt=\"marchio sonoro: esempio di registrazione con rappresentazione di pentagramma\" width=\"300\" height=\"96\" srcset=\"https:\/\/registrare-marchio.com\/wp-content\/uploads\/2021\/04\/marchio-sonoro-pengramma2.jpg 300w, https:\/\/registrare-marchio.com\/wp-content\/uploads\/2021\/04\/marchio-sonoro-pengramma2-280x90.jpg 280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>(EU registered trademark 003559614)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12708 alignnone\" src=\"https:\/\/registrare-marchio.com\/wp-content\/uploads\/2021\/04\/marchio-sonoro-pengramma3.jpg\" alt=\"esempio di marchi osonoro registrato con rappresentazione note su pentagramma\" width=\"300\" height=\"208\" srcset=\"https:\/\/registrare-marchio.com\/wp-content\/uploads\/2021\/04\/marchio-sonoro-pengramma3.jpg 300w, https:\/\/registrare-marchio.com\/wp-content\/uploads\/2021\/04\/marchio-sonoro-pengramma3-270x187.jpg 270w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>(EU registered trademark 008697344)<\/p>\n<style>\n\t.gbl-wrap-b2 {\n\tdisplay: flex;\n\tjustify-content: center;\n\tmargin-top:0px;\n\tmargin-bottom:15px;\n\t}\n\ta.gbl-b2 {\t\n\tcolor:#ffffff;\n\ttext-decoration:none;\n\ttext-align: center;\n\tpadding: 20px 20px;\n\tbackground-color:rgba(255,102,0,1);\n\tborder-radius:6px;\n\tfont-size: 20px;\n    font-weight: 700;\n    font-style: italic;\n\tline-height: normal;\n\twidth:auto;\n\tborder:0px solid #000000;\n\t}\n\ta.gbl-b2:hover {\n\tcolor:#ffffff;\n\ttext-decoration:none;\n\tbackground-color:rgba(255,102,0,0.85);\n\t}\n\t<\/style>\n<div class='gbl-wrap-b2'><a class='gbl-b2' href='https:\/\/registrare-marchio.com\/en\/register-your-trademark\/' title='' target='_blank'>Do you want to register a sound trademark? Contact us!<\/a><\/div>\n<h2><span id=\"Motion-Marks\">Motion Marks<\/span><\/h2>\n<p>These signs are trademarks consisting of <strong>a movement or a change in the position of the elements or the colors of the marks<\/strong> and they shall be represented by submitting a video file or by a series of sequential still images showing the movement or the change of position. In this latter case it could be necessary to indicate in the description the duration, repetitions and the speed of the motion.<\/p>\n<h3>Examples of motion marks represented by a video file<\/h3>\n<p>(Click on the link to see the motion mark):<\/p>\n<p><a href=\"https:\/\/euipo.europa.eu\/copla\/image\/UB2V7J5SX5HSOT2UA6C4K4UFFTC3IGDZSQM5LCZAH6FXVKV4KOTNS3IDZKWI526VI2WGD4II2HZFO\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">EU registered trademark 018240347<\/a><br \/>\n<a href=\"https:\/\/euipo.europa.eu\/copla\/image\/UB2V7J5SX5HSOT2UA6C4K4UFFRMJ22T644YJUWB7HAYBWCQEN64SM7RCOZR6TEIMWNCQDAB6N25VA\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">EU registered trademark 017992443<\/a><br \/>\n<a href=\"https:\/\/euipo.europa.eu\/copla\/image\/UB2V7J5SX5HSOT2UA6C4K4UFFRUOOY7I2IISHMBW6A3MMURTJZM5S3IDZKWI526VI2WGD4II2HZFO\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">EU registered trademark 017967247<\/a><br \/>\n<a href=\"https:\/\/euipo.europa.eu\/copla\/image\/UB2V7J5SX5HSOT2UA6C4K4UFFSKFZNAZWZJADMCIFIB5F6FZDNP4IJOIOULDRZIUOVVV4CRVZ7CJQ\" target=\" rel=\" rel=\"noopener noreferrer\">EU registered trademark 018152742<\/a><\/p>\n<h3>Some examples of motion marks represented by a series of sequential still images<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12714 alignnone\" src=\"https:\/\/registrare-marchio.com\/wp-content\/uploads\/2021\/04\/marchio-movimento-immagini2.jpg\" alt=\"marchio di movimento: come rappresentarlo per la registrazione\" width=\"300\" height=\"225\" srcset=\"https:\/\/registrare-marchio.com\/wp-content\/uploads\/2021\/04\/marchio-movimento-immagini2.jpg 300w, https:\/\/registrare-marchio.com\/wp-content\/uploads\/2021\/04\/marchio-movimento-immagini2-249x187.jpg 249w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><br \/>\n(EU registered trademark 018063589)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12712 alignnone\" src=\"https:\/\/registrare-marchio.com\/wp-content\/uploads\/2021\/04\/marchio-movimento-immagini1.jpg\" alt=\"marchio di movimento: esempio di rappresentazione grafica per registrazione\" width=\"300\" height=\"212\" srcset=\"https:\/\/registrare-marchio.com\/wp-content\/uploads\/2021\/04\/marchio-movimento-immagini1.jpg 300w, https:\/\/registrare-marchio.com\/wp-content\/uploads\/2021\/04\/marchio-movimento-immagini1-265x187.jpg 265w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>(EU Registered trademark 018032681)<\/p>\n<style>\n\t.gbl-wrap-b2 {\n\tdisplay: flex;\n\tjustify-content: center;\n\tmargin-top:0px;\n\tmargin-bottom:15px;\n\t}\n\ta.gbl-b2 {\t\n\tcolor:#ffffff;\n\ttext-decoration:none;\n\ttext-align: center;\n\tpadding: 20px 20px;\n\tbackground-color:rgba(255,102,0,1);\n\tborder-radius:6px;\n\tfont-size: 20px;\n    font-weight: 700;\n    font-style: italic;\n\tline-height: normal;\n\twidth:auto;\n\tborder:0px solid #000000;\n\t}\n\ta.gbl-b2:hover {\n\tcolor:#ffffff;\n\ttext-decoration:none;\n\tbackground-color:rgba(255,102,0,0.85);\n\t}\n\t<\/style>\n<div class='gbl-wrap-b2'><a class='gbl-b2' href='https:\/\/registrare-marchio.com\/en\/register-your-trademark\/' title='' target='_blank'>Do you want to register a motion trademark? Contact us!<\/a><\/div>\n<h2><span id=\"Multimedia-Marks\">Multimedia Marks<\/span><\/h2>\n<p>It is a trademark <strong>consisting of the combination of images and sounds<\/strong> and it shall be represented by submitting an <strong>audiovisual file<\/strong>.<\/p>\n<h3>You can find here below examples of multimedia marks<\/h3>\n<p><a href=\"https:\/\/euipo.europa.eu\/copla\/image\/UB2V7J5SX5HSOT2UA6C4K4UFFTATBJMMUI7LHVPL2JFCFLC7WC23ES46DOEHASMKXAPWL3Y7ACIVC\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">EU registered multimedia mark 017941596<\/a><br \/>\n<a href=\"https:\/\/euipo.europa.eu\/copla\/image\/UB2V7J5SX5HSOT2UA6C4K4UFFTJWV5AD4CRQ223U2Q35OI5S7NK3XYH7Z6G2BOJM6MMNGU4HNTULA\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">EU registered multimedia mark 018056800<\/a><br \/>\n<a href=\"https:\/\/euipo.europa.eu\/copla\/image\/UB2V7J5SX5HSOT2UA6C4K4UFFRCRFIS7WPDJCS5A4NBRWNXHC3RYMOJBOKEUZSLSAL4OYYHBTH7X4\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">EU registered multimedia mark 017451816<\/a><br \/>\n<a href=\"https:\/\/euipo.europa.eu\/copla\/image\/UB2V7J5SX5HSOT2UA6C4K4UFFTLMCOZ7UTYAC3SRFD3GEKWDO5MHPVLSRHROQ5RMYMY2N6ASJTCWS\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">EU registered multimedia mark 018168983<\/a><br \/>\n<a href=\"https:\/\/euipo.europa.eu\/copla\/image\/UB2V7J5SX5HSOT2UA6C4K4UFFSSPAU4FL37XAH22ATUFUELWHFFOUIYDUDHQLS6YRYVKAI7RKI2OM\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">EU registered multimedia mark 018151790<\/a><\/p>\n<style>\n\t.gbl-wrap-b2 {\n\tdisplay: flex;\n\tjustify-content: center;\n\tmargin-top:0px;\n\tmargin-bottom:15px;\n\t}\n\ta.gbl-b2 {\t\n\tcolor:#ffffff;\n\ttext-decoration:none;\n\ttext-align: center;\n\tpadding: 20px 20px;\n\tbackground-color:rgba(255,102,0,1);\n\tborder-radius:6px;\n\tfont-size: 20px;\n    font-weight: 700;\n    font-style: italic;\n\tline-height: normal;\n\twidth:auto;\n\tborder:0px solid #000000;\n\t}\n\ta.gbl-b2:hover {\n\tcolor:#ffffff;\n\ttext-decoration:none;\n\tbackground-color:rgba(255,102,0,0.85);\n\t}\n\t<\/style>\n<div class='gbl-wrap-b2'><a class='gbl-b2' href='https:\/\/registrare-marchio.com\/en\/register-your-trademark\/' title='' target='_blank'>Do you want to register a multimedia trademark? Contact us!<\/a><\/div>\n<h2><span id=\"Hologram-Marks\">Hologram Marks<\/span><\/h2>\n<p>The hologram mark is a trademark <strong>consisting of element with holographic characteristics<\/strong>; an hologram is an image that changes its appearance when looked at from different angles.<\/p>\n<p>The hologram marks <strong>shall be represented by submitting a video file<\/strong> <strong>or a series of graphic or photographic images containing all the views from different angles<\/strong>, which serve to sufficiently identify the holographic effect. In this latter case the images have to display all the views from different angles, which are necessary to sufficiently identify the holographis effect in this entirety, particularly height, width, depth and or\/morphing effect of the three-dimensional image.<\/p>\n<h3>You can find here below examples of hologram marks represented by a video file<\/h3>\n<p>(click on the link to see the trademark):<\/p>\n<p><a href=\"https:\/\/euipo.europa.eu\/copla\/image\/UB2V7J5SX5HSOT2UA6C4K4UFFQVFKV4NTW7FSESSMF22MDIHHWZ7NDB6VENU223ZTFHB3BEO3SPH4\" target=\" rel=\" rel=\"noopener nofollow noreferrer\">EU registered hologram mark 017993401<\/a><br \/>\n<a href=\"https:\/\/euipo.europa.eu\/copla\/image\/UB2V7J5SX5HSOT2UA6C4K4UFFQGOJAPKLEZBGDLKEZTLGWRUIG542ILDM7I76O7UKNNMNNUYXHZOU\" target=\" rel=\" rel=\"noopener nofollow noreferrer\">EU registered hologram mark 017579491<\/a>.<\/p>\n<style>\n\t.gbl-wrap-b2 {\n\tdisplay: flex;\n\tjustify-content: center;\n\tmargin-top:0px;\n\tmargin-bottom:15px;\n\t}\n\ta.gbl-b2 {\t\n\tcolor:#ffffff;\n\ttext-decoration:none;\n\ttext-align: center;\n\tpadding: 20px 20px;\n\tbackground-color:rgba(255,102,0,1);\n\tborder-radius:6px;\n\tfont-size: 20px;\n    font-weight: 700;\n    font-style: italic;\n\tline-height: normal;\n\twidth:auto;\n\tborder:0px solid #000000;\n\t}\n\ta.gbl-b2:hover {\n\tcolor:#ffffff;\n\ttext-decoration:none;\n\tbackground-color:rgba(255,102,0,0.85);\n\t}\n\t<\/style>\n<div class='gbl-wrap-b2'><a class='gbl-b2' href='https:\/\/registrare-marchio.com\/en\/register-your-trademark\/' title='' target='_blank'>Do you want to register a hologram trademark? Contact us!<\/a><\/div>\n<p>If you would like to have more information on these types of trademark, we invite you to download the full text on the EUIPO website \u201c<a href=\"https:\/\/euipo.europa.eu\/tunnel-web\/secure\/webdav\/guest\/document_library\/contentPdfs\/EUIPN\/CP11\/common_communication_cp11_en.pdf\" target=\" rel=\" rel=\"noopener nofollow noreferrer\"><strong>NEW TYPES OF MARKS: EXAMINATION OF FORMAL REQUIREMENTS AND GROUNDS FOR REFUSAL<\/strong><\/a>\u201d, where you can find many exhaustive examples concerning the characteristics of these marks.<\/p>\n<p>Finally, the new types can help you to protect your company in a more complete way. If you are interested in registering a sound, movement, multimedia or holographic trademark,<a href=\"https:\/\/registrare-marchio.com\/en\/who-we-are\/eva-troiani-law-firm-trademark-registration-and-legal-protection\/\"><strong> Ms Eva Troiani<\/strong><\/a> will be pleased to assist you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let us introduce you to so-called \u201cNew Marks\u201d, namely such kind of trademarks which are represented differently from the usual graphical design.<\/p>\n","protected":false},"author":3,"featured_media":12735,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[],"class_list":["post-12729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-trademark"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New marks: sound, motion, multimedia, hologram marks - \u00aeRM<\/title>\n<meta name=\"description\" content=\"Let us introduce you to so-called \u201cNew Marks\u201d, namely such kind of trademarks which are represented differently from the usual graphical design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/registrare-marchio.com\/en\/new-marks-sound-motion-multimedia-hologram-marks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New marks: sound, motion, multimedia, hologram marks - \u00aeRM\" \/>\n<meta property=\"og:description\" content=\"Let us introduce you to so-called \u201cNew Marks\u201d, namely such kind of trademarks which are represented differently from the usual graphical design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/registrare-marchio.com\/en\/new-marks-sound-motion-multimedia-hologram-marks\/\" \/>\n<meta property=\"og:site_name\" content=\"Registrare Marchio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/registraremarchio\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-20T10:43:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-20T11:03:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/registrare-marchio.com\/wp-content\/uploads\/2021\/04\/new-marks.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"465\" \/>\n\t<meta property=\"og:image:height\" content=\"290\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redazione\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redazione\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/registrare-marchio.com\\\/en\\\/new-marks-sound-motion-multimedia-hologram-marks\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/registrare-marchio.com\\\/en\\\/new-marks-sound-motion-multimedia-hologram-marks\\\/\"},\"author\":{\"name\":\"Redazione\",\"@id\":\"https:\\\/\\\/registrare-marchio.com\\\/en\\\/#\\\/schema\\\/person\\\/4b7e1ee3941bcf28724d6ae2e6f5abb4\"},\"headline\":\"New marks: sound, motion, multimedia, hologram marks\",\"datePublished\":\"2021-04-20T10:43:42+00:00\",\"dateModified\":\"2021-04-20T11:03:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/registrare-marchio.com\\\/en\\\/new-marks-sound-motion-multimedia-hologram-marks\\\/\"},\"wordCount\":722,\"image\":{\"@id\":\"https:\\\/\\\/registrare-marchio.com\\\/en\\\/new-marks-sound-motion-multimedia-hologram-marks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/registrare-marchio.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/new-marks.jpg\",\"articleSection\":[\"THE TRADEMARK\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/registrare-marchio.com\\\/en\\\/new-marks-sound-motion-multimedia-hologram-marks\\\/\",\"url\":\"https:\\\/\\\/registrare-marchio.com\\\/en\\\/new-marks-sound-motion-multimedia-hologram-marks\\\/\",\"name\":\"New marks: sound, motion, multimedia, hologram marks - 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