{"id":6578,"date":"2020-09-18T16:00:49","date_gmt":"2020-09-18T14:00:49","guid":{"rendered":"http:\/\/registrare-marchio.com\/nuovo\/?page_id=6578"},"modified":"2024-03-06T11:10:10","modified_gmt":"2024-03-06T10:10:10","slug":"the-verification-of-trademarks-requirements","status":"publish","type":"page","link":"https:\/\/registrare-marchio.com\/en\/trademark-consultancy\/the-verification-of-trademarks-requirements\/","title":{"rendered":"The Verification of Trademark\u2019s Requirements"},"content":{"rendered":"<p><img src='https:\/\/registrare-marchio.com\/\/wp-content\/uploads\/2018\/03\/verification-trademark.jpg' class='aligncenter' alt='verification of trademark's requirements' width='465' height='290'\/><\/p>\n<p><div id=\"toc-np-container\"><p id=\"toc-np-title\">In this post we talk about:<\/p><ul class=\"no-bullets\"><li class=\"header-level-1\"><a href=\"https:\/\/registrare-marchio.com\/en\/trademark-consultancy\/the-verification-of-trademarks-requirements\/#Which-trademark-is-to-be-registered\">Which trademark is to be registered?<\/a><\/li><li class=\"header-level-1\"><a href=\"https:\/\/registrare-marchio.com\/en\/trademark-consultancy\/the-verification-of-trademarks-requirements\/#Examples-of-trademarks-rejected-because-they-are-contrary-to-the-law-public-policy-and-and-accepted-principles-of-morality\">Examples of trademarks rejected because they are contrary to the law, public policy and and accepted principles of morality<\/a><\/li><li class=\"header-level-2\"><a href=\"https:\/\/registrare-marchio.com\/en\/trademark-consultancy\/the-verification-of-trademarks-requirements\/#The-refusal-of-the-Pablo-Escobar-trademark\">The refusal of the \u201cPablo Escobar\u201d trademark<\/a><\/li><li class=\"header-level-2\"><a href=\"https:\/\/registrare-marchio.com\/en\/trademark-consultancy\/the-verification-of-trademarks-requirements\/#The-refusal-of-the-Put-Putin-In-trademark\">The refusal of the \u201cPut Putin In\u201d trademark<\/a><\/li><\/ul><\/div><\/p>\n<h2><span id=\"Which-trademark-is-to-be-registered\">Which trademark is to be registered?<\/span><\/h2>\n<p><strong>Not every trademark is registrable<\/strong>;\u00a0for example, it is not possible to <strong>register descriptive trademarks<\/strong> (trademarks which consist exclusively of signs or indications which may serve, in trade, to designate the kind, quality, quantity, intended purpose, value, geographical origin or the time of production of the goods or of rendering of the service, or other characteristics of the goods or service),<strong> deceptive trademarks<\/strong> (trademarks that can mislead about the geographical origin, quality and nature of the distinguished products or services), t<strong>rademarks contrary to the law, to public policy or to accepted principles of morality<\/strong> ( for example, trademarks which offend religious sentiment or the public authorities). If you want to learn more about this matter, we recommend the article <a href=\"https:\/\/registrare-marchio.com\/en\/deceptive-trademark\/\"><strong>deceptive trademark<\/strong><\/a>.<\/p>\n<h2><span id=\"Examples-of-trademarks-rejected-because-they-are-contrary-to-the-law-public-policy-and-and-accepted-principles-of-morality\">Examples of trademarks rejected because they are contrary to the law, public policy and and accepted principles of morality<\/span><\/h2>\n<h3><span id=\"The-refusal-of-the-Pablo-Escobar-trademark\">The refusal of the \u201cPablo Escobar\u201d trademark<\/span><\/h3>\n<h4>The European Office refuses registration because it is contrary to public order and morality<\/h4>\n<p>With its decision on 28 April 2023 EUIPO refused to register the trademark application n. 018727050 in relation to \u201cclothing; footwear; headgear; parts of clothing, footwear and headgear\u201d in class 25.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13387\" src=\"https:\/\/registrare-marchio.com\/wp-content\/uploads\/2023\/09\/logo-pablo-escobar-e1694618067664.jpg\" alt=\"marchio Pablo Escobar\" width=\"300\" height=\"169\" \/><\/p>\n<p>The refusal of registration \u2013 appealable by 28 June 2023 \u2013 has been based on the following grounds:<\/p>\n<ul>\n<li>\u201cThe relevant public would perceive the sign as referring to the famous criminal Pablo Escobar, who was a Columbian drug dealer and terrorist, considered one of the most powerful and brutal rogues ever\u201d.<\/li>\n<li>Nothing in the trademark can lead to another interpretation. Quite the opposite, the added words \u201cPlata\u201d or \u201cPlomo\u201d and \u201cMedellin\u201d do nothing but strengthen the trademark\u2019s meaning, by linking the name \u201cPablo Escobar\u201d to the famous Colombian criminal above described\u201d.<\/li>\n<\/ul>\n<p>The European Intellectual Property Office concludes, therefore, that<\/p>\n<blockquote><p>\u201cthe relevant public would perceive the sign as contrary to public policy and accepted principles of morality because it contradicts the universal values which the European Union was founded on, it promotes and trivializes criminal activities and conveys a message in support of terrorism\u201d.<\/p><\/blockquote>\n<hr \/>\n<h3><span id=\"The-refusal-of-the-Put-Putin-In-trademark\">The refusal of the \u201cPut Putin In\u201d trademark<\/span><\/h3>\n<h4>EUIPO says no: it is against public morality<\/h4>\n<p>By decision on 23 August 2023 EUIPO <strong>refused to register as a trademark \u201cPUT PUTIN IN\u201d<\/strong> (denominative n. 018843822) because it was c<strong>onsidered contrary to public morality<\/strong>.<\/p>\n<p>The public would perceive the sign \u201cPut Putin In\u201d contrary to public morality \u201cas it seeks to take advantage of a tragic event, namely Russia\u2019s invasion of Ukraine\u201d.<\/p>\n<p>The European Office highlights that<\/p>\n<blockquote><p>\u201cThe brand violates accepted principles of morality because it takes advantage of a tragedy for commercial purposes, i.e. the intention to seek financial gain from a tragic event, even if the public may perceive the sign as positive, i.e. lock up Putin (in prison)\u201d.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Which trademark is to be registered? Not every trademark is registrable;\u00a0for example, it is not possible to register descriptive trademarks (trademarks which consist exclusively of signs or indications which may serve, in trade, to designate the kind, quality, quantity, intended purpose, value, geographical origin or the time of production of the goods or of rendering<\/p>\n","protected":false},"author":3,"featured_media":6503,"parent":6517,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6578","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Verification of Trademark\u2019s Requirements - Registrare Marchio<\/title>\n<meta name=\"description\" content=\"Before filing a trademark application it is very important that qualified personnel carries out a verification of trademarks\u2019 requirements. 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