{"id":63,"date":"2015-09-18T12:06:42","date_gmt":"2015-09-18T10:06:42","guid":{"rendered":"http:\/\/registrare-marchio.com\/en\/?page_id=63"},"modified":"2021-02-03T22:41:11","modified_gmt":"2021-02-03T21:41:11","slug":"faq","status":"publish","type":"page","link":"https:\/\/registrare-marchio.com\/en\/faq\/","title":{"rendered":"FAQ: questions and answers on trademarks"},"content":{"rendered":"<div class=\"zn_accordion--shortcode acc--default-style panel-group \">\n<div class=\"acc-group \"><button data-toggle=\"collapse\" data-target=\"#acc6a9bbeb5945ef\" class=\"acc-tgg-button text-custom collapsed \">1. What is a trademark?<span class=\"acc-icon\"><\/span><\/button><\/p>\n<div id=\"acc6a9bbeb5945ef\" class=\"acc-panel-collapse collapse \">\n<div class=\"acc-content\"> Under Italian law, any sign capable of being represented graphically, particularly words, including personal names, designs, letters, numerals, sounds, the shape of goods or their packaging, the combination or chromatic shades, may be the object of the registration as a trademark, provided that such signs are capable of distinguishing the goods or services of a company form those of other undertakings.<br \/>\nFor more information: <a href='https:\/\/registrare-marchio.com\/en\/\/what-is-a-trademark\/' class='' title='' target=''> <strong>What a trademark is<\/strong><\/a>\n<\/div>\n<p><!-- \/.acc-content --><\/div>\n<\/p><\/div>\n<p><!-- end \/.acc-group --> <\/div>\n<p><!-- end \/.acc--style --><\/p>\n<div class=\"zn_accordion--shortcode acc--default-style panel-group \">\n<div class=\"acc-group \"><button data-toggle=\"collapse\" data-target=\"#acc6a9bbeb5947bc\" class=\"acc-tgg-button text-custom collapsed \">2. Must the mark compulsorily be made up of a word or can be just a design?<span class=\"acc-icon\"><\/span><\/button><\/p>\n<div id=\"acc6a9bbeb5947bc\" class=\"acc-panel-collapse collapse \">\n<div class=\"acc-content\"> The mark can be only a design, it is not mandatory that is composed of one or more words.<br \/>\nFor more information: <a href='https:\/\/registrare-marchio.com\/en\/\/all-the-types-of-mark\/' class='' title='' target=''> <strong>Types of Trademarks: Definition and Characteristics<\/strong> <\/a>\n<\/div>\n<p><!-- \/.acc-content --><\/div>\n<\/p><\/div>\n<p><!-- end \/.acc-group --> <\/div>\n<p><!-- end \/.acc--style --><\/p>\n<div class=\"zn_accordion--shortcode acc--default-style panel-group \">\n<div class=\"acc-group \"><button data-toggle=\"collapse\" data-target=\"#acc6a9bbeb594820\" class=\"acc-tgg-button text-custom collapsed \">3. May a trademark consist of a slogan?<span class=\"acc-icon\"><\/span><\/button><\/p>\n<div id=\"acc6a9bbeb594820\" class=\"acc-panel-collapse collapse \">\n<div class=\"acc-content\"> Yes, provided that the slogan is distinctive. This means that the slogan, whatever its promotional meaning, must have something that allows the relevant public to perceive the same as an indicator of the commercial origin of the products and\/or services.<br \/>\nFor more information: <a href='https:\/\/registrare-marchio.com\/en\/\/trademarks-consisting-of-slogans-in-the-european-case-law\/' class='' title='' target=''><strong>Mark consisting of advertising slogans in the EU case-law<\/strong> <\/a>\n<\/div>\n<p><!-- \/.acc-content --><\/div>\n<\/p><\/div>\n<p><!-- end \/.acc-group --> <\/div>\n<p><!-- end \/.acc--style --><\/p>\n<div class=\"zn_accordion--shortcode acc--default-style panel-group \">\n<div class=\"acc-group \"><button data-toggle=\"collapse\" data-target=\"#acc6a9bbeb59486d\" class=\"acc-tgg-button text-custom collapsed \">4. Can I register a trademark without being the holder of a VAT?<span class=\"acc-icon\"><\/span><\/button><\/p>\n<div id=\"acc6a9bbeb59486d\" class=\"acc-panel-collapse collapse \">\n<div class=\"acc-content\"> Yes, the registration of the mark may also be claimed by an individual not registered for VAT.<br \/>\nFor more information: <a href='https:\/\/registrare-marchio.com\/en\/\/who-can-register-a-trademark\/' class='' title='' target=''> <strong>Who can register a trademark<\/strong> <\/a>\n<\/div>\n<p><!-- \/.acc-content --><\/div>\n<\/p><\/div>\n<p><!-- end \/.acc-group --> <\/div>\n<p><!-- end \/.acc--style --><\/p>\n<div class=\"zn_accordion--shortcode acc--default-style panel-group \">\n<div class=\"acc-group \"><button data-toggle=\"collapse\" data-target=\"#acc6a9bbeb5948b4\" class=\"acc-tgg-button text-custom collapsed \">5. May a trademark have more than one owner?<span class=\"acc-icon\"><\/span><\/button><\/p>\n<div id=\"acc6a9bbeb5948b4\" class=\"acc-panel-collapse collapse \">\n<div class=\"acc-content\"> Yes, a trademark application can also be filed by more than one individual and\/or company.<br \/>\nFor more information: <a href='https:\/\/registrare-marchio.com\/en\/\/who-can-register-a-trademark\/#hancor' class='' title='' target=''> <strong>Co-ownership of the trademark<\/strong><\/a>\n<\/div>\n<p><!-- \/.acc-content --><\/div>\n<\/p><\/div>\n<p><!-- end \/.acc-group --> <\/div>\n<p><!-- end \/.acc--style --><\/p>\n<div class=\"zn_accordion--shortcode acc--default-style panel-group \">\n<div class=\"acc-group \"><button data-toggle=\"collapse\" data-target=\"#acc6a9bbeb5948fb\" class=\"acc-tgg-button text-custom collapsed \">6. Why is it advisable to carry out a trademark search before you file a trademark?<span class=\"acc-icon\"><\/span><\/button><\/p>\n<div id=\"acc6a9bbeb5948fb\" class=\"acc-panel-collapse collapse \">\n<div class=\"acc-content\"> The search allows you to become aware of the existence of earlier marks which are identical to and\/or similar with yours and allows, in this way, to change the mark to be filed in order to make it different from the existing ones. Ultimately, the search is important as helps you to reduce the risk to be contested by the owners of earlier marks.<br \/>\nFor more information: <a href='https:\/\/registrare-marchio.com\/en\/\/trademark-search\/' class='' title='' target=''> <strong>Trademark search<\/strong><\/a>\n<\/div>\n<p><!-- \/.acc-content --><\/div>\n<\/p><\/div>\n<p><!-- end \/.acc-group --> <\/div>\n<p><!-- end \/.acc--style --><\/p>\n<div class=\"zn_accordion--shortcode acc--default-style panel-group \">\n<div class=\"acc-group \"><button data-toggle=\"collapse\" data-target=\"#acc6a9bbeb594940\" class=\"acc-tgg-button text-custom collapsed \">7. Can I conduct the search directly on the web and see if the name of my interest is already present on the web?<span class=\"acc-icon\"><\/span><\/button><\/p>\n<div id=\"acc6a9bbeb594940\" class=\"acc-panel-collapse collapse \">\n<div class=\"acc-content\"> This kind of search cannot be considered neither complete nor safe. There may exist brands that, despite not being used and not being visible on the market, nevertheless exist by a legal point of view and have full effect, then are in the position to challenge another trademark filed after them.\n<\/div>\n<p><!-- \/.acc-content --><\/div>\n<\/p><\/div>\n<p><!-- end \/.acc-group --> <\/div>\n<p><!-- end \/.acc--style --><\/p>\n<div class=\"zn_accordion--shortcode acc--default-style panel-group \">\n<div class=\"acc-group \"><button data-toggle=\"collapse\" data-target=\"#acc6a9bbeb59495b\" class=\"acc-tgg-button text-custom collapsed \">8. Which Trademark Registries have to be consulted during a trademark search?<span class=\"acc-icon\"><\/span><\/button><\/p>\n<div id=\"acc6a9bbeb59495b\" class=\"acc-panel-collapse collapse \">\n<div class=\"acc-content\"> The principle is that the search should be carried out among the marks effective in the area concerned. For example, if you want to register a trademark in Italy, the search should concern all the marks effective in Italy, namely Italian trademarks, Community trademarks and International Trademarks designating Italy. <\/div>\n<p><!-- \/.acc-content --><\/div>\n<\/p><\/div>\n<p><!-- end \/.acc-group --> <\/div>\n<p><!-- end \/.acc--style --><\/p>\n<div class=\"zn_accordion--shortcode acc--default-style panel-group \">\n<div class=\"acc-group \"><button data-toggle=\"collapse\" data-target=\"#acc6a9bbeb594968\" class=\"acc-tgg-button text-custom collapsed \">9. What is Nice Classification?<span class=\"acc-icon\"><\/span><\/button><\/p>\n<div id=\"acc6a9bbeb594968\" class=\"acc-panel-collapse collapse \">\n<div class=\"acc-content\"> The Nice Classification is an international classification system of products and services used for the registration of trademarks and introduced by the Nice Agreement signed on 15 June 1957 in the French city. The Classification consists of a total of 45 classes, 34 of products and 11 of services.<br \/>\nFor more information: <a href='https:\/\/registrare-marchio.com\/en\/\/nice-classification\/' class='' title='' target=''> <strong>Nice Classification<\/strong><\/a>\n<\/div>\n<p><!-- \/.acc-content --><\/div>\n<\/p><\/div>\n<p><!-- end \/.acc-group --> <\/div>\n<p><!-- end \/.acc--style --><\/p>\n<div class=\"zn_accordion--shortcode acc--default-style panel-group \">\n<div class=\"acc-group \"><button data-toggle=\"collapse\" data-target=\"#acc6a9bbeb5949d4\" class=\"acc-tgg-button text-custom collapsed \">10. What does it mean to put a trademark under surveillance?<span class=\"acc-icon\"><\/span><\/button><\/p>\n<div id=\"acc6a9bbeb5949d4\" class=\"acc-panel-collapse collapse \">\n<div class=\"acc-content\"> It means to constantly check the Trademark Registers of interest in order to be quickly aware of the filing of trademarks identical to or similar with your trademark.<br \/>\nPer approfondire: <a href=\"https:\/\/registrare-marchio.com\/en\/trademark-consultancy\/trademark-protection-surveillance-actions\/\"><strong>Trademark protection: surveillance actions\u00a0<\/strong><\/a>\n<\/div>\n<p><!-- \/.acc-content --><\/div>\n<\/p><\/div>\n<p><!-- end \/.acc-group --> <\/div>\n<p><!-- end \/.acc--style --><\/p>\n<div class=\"zn_accordion--shortcode acc--default-style panel-group \">\n<div class=\"acc-group \"><button data-toggle=\"collapse\" data-target=\"#acc6a9bbeb5949e7\" class=\"acc-tgg-button text-custom collapsed \">11. Why to keep the trademark under surveillance?<span class=\"acc-icon\"><\/span><\/button><\/p>\n<div id=\"acc6a9bbeb5949e7\" class=\"acc-panel-collapse collapse \">\n<div class=\"acc-content\"> It is important that you are timely aware of the filing of a trademark which may be confused with yours because in many Countries (including Italy) the law provides with a short deadline to file an opposition against a trademark application.<br \/>\nFor more information: <a href='https:\/\/registrare-marchio.com\/en\/\/trademark-opposition-proceedings\/' class='' title='' target=''><strong>Trademark opposition proceedings<\/strong><\/a>\n<\/div>\n<p><!-- \/.acc-content --><\/div>\n<\/p><\/div>\n<p><!-- end \/.acc-group --> <\/div>\n<p><!-- end \/.acc--style --><\/p>\n<div class=\"zn_accordion--shortcode acc--default-style panel-group \">\n<div class=\"acc-group \"><button data-toggle=\"collapse\" data-target=\"#acc6a9bbeb594a31\" class=\"acc-tgg-button text-custom collapsed \">12. Which trademarks are devoid of any distinctive character?<span class=\"acc-icon\"><\/span><\/button><\/p>\n<div id=\"acc6a9bbeb594a31\" class=\"acc-panel-collapse collapse \">\n<div class=\"acc-content\"> You can consider devoid of any distinctive character the trademark which directly coincides with a word that describes the product identified by the mark (for example, \u201cjeans\u201d for \u201cdenim trousers\u201d, \u201canti-rain\u201d for a raincoat or \u201cmoisturizer\u201d for a face cream) or consists of descriptive indications relating to the product. <\/div>\n<p><!-- \/.acc-content --><\/div>\n<\/p><\/div>\n<p><!-- end \/.acc-group --> <\/div>\n<p><!-- end \/.acc--style --><\/p>\n<div class=\"zn_accordion--shortcode acc--default-style panel-group \">\n<div class=\"acc-group \"><button data-toggle=\"collapse\" data-target=\"#acc6a9bbeb594a3d\" class=\"acc-tgg-button text-custom collapsed \">13. What is the vulgarization of a trademark?<span class=\"acc-icon\"><\/span><\/button><\/p>\n<div id=\"acc6a9bbeb594a3d\" class=\"acc-panel-collapse collapse \">\n<div class=\"acc-content\"> The vulgarization is the phenomen that occurs when a word, originally in effect a trademark, becomes in the public\u2019s perception the common name used to indicate a product. The mark must have become the common name for the goods or services among the large majority of the relevant public including those involved in the trade of the goods or services in question. A vulgarized trademark loses any connection with the enterprise and becomes the common word which identifies all the products of the same category.<\/p>\n<\/div>\n<p><!-- \/.acc-content --><\/div>\n<\/p><\/div>\n<p><!-- end \/.acc-group --> <\/div>\n<p><!-- end \/.acc--style --><\/p>\n<div class=\"zn_accordion--shortcode acc--default-style panel-group \">\n<div class=\"acc-group \"><button data-toggle=\"collapse\" data-target=\"#acc6a9bbeb594a48\" class=\"acc-tgg-button text-custom collapsed \">14. Can I avoid the vulgarization of my trademark?<span class=\"acc-icon\"><\/span><\/button><\/p>\n<div id=\"acc6a9bbeb594a48\" class=\"acc-panel-collapse collapse \">\n<div class=\"acc-content\"> Yes. First of all, it is necessary that the trademark owner does not use its trademark as generic name of the product, secondly, it is necessary that the owner defends its trademark when he sees that its mark is used in a descriptive function by others; for example, it could be useful to remind in the advertisements that the goods are protected by a registered trademark. <\/div>\n<p><!-- \/.acc-content --><\/div>\n<\/p><\/div>\n<p><!-- end \/.acc-group --> <\/div>\n<p><!-- end \/.acc--style --><\/p>\n<div class=\"zn_accordion--shortcode acc--default-style panel-group \">\n<div class=\"acc-group \"><button data-toggle=\"collapse\" data-target=\"#acc6a9bbeb594a58\" class=\"acc-tgg-button text-custom collapsed \">15. How long a trademark lasts?<span class=\"acc-icon\"><\/span><\/button><\/p>\n<div id=\"acc6a9bbeb594a58\" class=\"acc-panel-collapse collapse \">\n<div class=\"acc-content\"> In Italy, the registration lasts ten years from the date of filing and the trademark is renewable indefinitely for equal periods of time. <\/div>\n<p><!-- \/.acc-content --><\/div>\n<\/p><\/div>\n<p><!-- end \/.acc-group --> <\/div>\n<p><!-- end \/.acc--style --><\/p>\n<div class=\"zn_accordion--shortcode acc--default-style panel-group \">\n<div class=\"acc-group \"><button data-toggle=\"collapse\" data-target=\"#acc6a9bbeb594a63\" class=\"acc-tgg-button text-custom collapsed \">16. Is the duration of a trademark always ten years in all the States?<span class=\"acc-icon\"><\/span><\/button><\/p>\n<div id=\"acc6a9bbeb594a63\" class=\"acc-panel-collapse collapse \">\n<div class=\"acc-content\"> No. Ten years is the time in the majority but not in all the States. You should always check what provides the law in each State. <\/div>\n<p><!-- \/.acc-content --><\/div>\n<\/p><\/div>\n<p><!-- end \/.acc-group --> <\/div>\n<p><!-- end \/.acc--style --><\/p>\n<div class=\"zn_accordion--shortcode acc--default-style panel-group \">\n<div class=\"acc-group \"><button data-toggle=\"collapse\" data-target=\"#acc6a9bbeb594a6e\" class=\"acc-tgg-button text-custom collapsed \">17. Is the Community Trademark Registration always valid in all the States of the European Union or can I choose to exclude some States from the protection?<span class=\"acc-icon\"><\/span><\/button><\/p>\n<div id=\"acc6a9bbeb594a6e\" class=\"acc-panel-collapse collapse \">\n<div class=\"acc-content\"> The community trademark is necessarily effective in all EU Countries and, in case the mark ceases to have effect, it will be similarly not effective in all States of the European Union, because it is not able to explain its effects only in some Countries of the European Union but not in others. Thus, for example, the Community trademark cannot be declared invalid only in France and Poland but valid in the remaining States of the European Union or in any of them, because it must be valid or ineffective in all Member States of the European Union and not only in some of them. <\/div>\n<p><!-- \/.acc-content --><\/div>\n<\/p><\/div>\n<p><!-- end \/.acc-group --> <\/div>\n<p><!-- end \/.acc--style --><\/p>\n<div class=\"zn_accordion--shortcode acc--default-style panel-group \">\n<div class=\"acc-group \"><button data-toggle=\"collapse\" data-target=\"#acc6a9bbeb594a79\" class=\"acc-tgg-button text-custom collapsed \">18. Does the international trademark protect me all over the world?<span class=\"acc-icon\"><\/span><\/button><\/p>\n<div id=\"acc6a9bbeb594a79\" class=\"acc-panel-collapse collapse \">\n<div class=\"acc-content\"> The international trademark is not a trademark with worldwide validity; it is not a trademark whose registration automatically gives protection all over the world. When you file an international trademark, you have to ask protection in the States of your interest and the trademark will be examined separately by the Trademark Office of each Country designated in the application. At the end of the different phases of the examination, the trademark may obtain protection in all or in part of the States designated in the application. <\/div>\n<p><!-- \/.acc-content --><\/div>\n<\/p><\/div>\n<p><!-- end \/.acc-group --> <\/div>\n<p><!-- end \/.acc--style --><\/p>\n<div class=\"zn_accordion--shortcode acc--default-style panel-group \">\n<div class=\"acc-group \"><button data-toggle=\"collapse\" data-target=\"#acc6a9bbeb594a82\" class=\"acc-tgg-button text-custom collapsed \">19. What are the advantages of choosing an international trademark?<span class=\"acc-icon\"><\/span><\/button><\/p>\n<div id=\"acc6a9bbeb594a82\" class=\"acc-panel-collapse collapse \">\n<div class=\"acc-content\"> The choice of the international registration may give many advantages: with a single application, in one language, you can apply for protection in several States; there will be one renewal and also the possibility of extending subsequently in other Countries the effectiveness of the international trademark. <\/div>\n<p><!-- \/.acc-content --><\/div>\n<\/p><\/div>\n<p><!-- end \/.acc-group --> <\/div>\n<p><!-- end \/.acc--style --><\/p>\n<div class=\"zn_accordion--shortcode acc--default-style panel-group \">\n<div class=\"acc-group \"><button data-toggle=\"collapse\" data-target=\"#acc6a9bbeb594a92\" class=\"acc-tgg-button text-custom collapsed \">20. May I register an international trademark in all the Countries of the world?<span class=\"acc-icon\"><\/span><\/button><\/p>\n<div id=\"acc6a9bbeb594a92\" class=\"acc-panel-collapse collapse \">\n<div class=\"acc-content\"> No, it is possible to designate only the States that joined to the Conventions relating to the international trademark. If you are interested in a Country which is non-protectable by an international registration you can always protect the same by filing a national trademark in the Country of your interest (for example, a national Brazilian trademark in Brazil). <\/div>\n<p><!-- \/.acc-content --><\/div>\n<\/p><\/div>\n<p><!-- end \/.acc-group --> <\/div>\n<p><!-- end \/.acc--style --><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-63","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FAQ: questions and answers on trademarks - Registrare Marchio<\/title>\n<meta name=\"description\" content=\"In this section we give the answers to the most frequent questions on the theme of the trademark: who can register it? can I register a slogan? etc...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/registrare-marchio.com\/en\/faq\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FAQ: questions and answers on trademarks - Registrare Marchio\" \/>\n<meta property=\"og:description\" content=\"In this section we give the answers to the most frequent questions on the theme of the trademark: who can register it? can I register a slogan? etc...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/registrare-marchio.com\/en\/faq\/\" \/>\n<meta property=\"og:site_name\" content=\"Registrare Marchio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/registraremarchio\/\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-03T21:41:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/registrare-marchio.com\/wp-content\/uploads\/2018\/04\/registrare-marchio.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"301\" \/>\n\t<meta property=\"og:image:height\" content=\"301\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/registrare-marchio.com\\\/en\\\/faq\\\/\",\"url\":\"https:\\\/\\\/registrare-marchio.com\\\/en\\\/faq\\\/\",\"name\":\"FAQ: questions and answers on trademarks - Registrare Marchio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/registrare-marchio.com\\\/en\\\/#website\"},\"datePublished\":\"2015-09-18T10:06:42+00:00\",\"dateModified\":\"2021-02-03T21:41:11+00:00\",\"description\":\"In this section we give the answers to the most frequent questions on the theme of the trademark: who can register it? 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