- Published in CASE LAW AND TRADEMARK, DISTINCTIVE CHARACTER OF A TRADEMARK
Why Some Figurative Trademarks Are Not Registered: Descriptiveness and Lack of Distinctive Character
Thursday, 28 May 2026
Even a trademark consisting of an image may be considered descriptive and therefore may not be registrable. Here are some examples.
Trademarks with a fictitious date? Is there a risk of trademark invalidity?
Tuesday, 07 April 2026
The Court of Justice (C-412/24) clarifies: using a false foundation year in the logo can render the trademark invalid if it misleads the public about its quality.
- Published in GUEST CORNER
Quebec Trademark Rules: New French Language Law 2025
Monday, 26 January 2026
The final changes to provisions regarding trademarks in the province of Quebec, Canada, came into force on June 1, 2025.
- Published in REGISTERING A TRADEMARK
Nice Classification – 13 edition – 2026
Friday, 09 January 2026
Nice Classification is an international registration classification system used for the purposes of registration of marks. Find out the classes of products and services.
- Published in CASE LAW AND TRADEMARK, News
Invalidity of the PriSecco non-alcoholic trademark
Thursday, 09 October 2025
The invalidity of the EU trademark "PriSecco," registered for non-alcoholic cocktails, is confirmed because it evokes the "Prosecco" PDO, protected for wine.
- Published in CASE LAW AND TRADEMARK, THE TRADEMARK
Trademark: Actual Use and Token Use
Monday, 09 June 2025
The effective use of a trademark guarantees its NON-revocation: it must guarantee the identity of the products and services for which it was registered.
- Published in GUEST CORNER
Formal Examination of Trademarks in South Africa: Understanding Legislative Requirements
Friday, 09 May 2025
In South Africa, brands must not only be unique and distinctive but also comply with various regulations governing specific industries.
- Published in GUEST CORNER
A Comprehensive Guide How to Easily Register Trademark in Vietnam
Thursday, 27 March 2025
Vietnamese colleague Tuan Nguyen explains step by step the procedure for registering a trademark in Vietnam.
- Published in THE TRADEMARK
Unregistered trademark and local preuse
Wednesday, 26 February 2025
Also the trademark never filed and never registered, known as de facto trademark, enjoys protection. However, it is conditioned by the limits of the use that may be of a local or general nature. Find out the differences.
- Published in GUEST CORNER, News
Intellectual Property Scams
Monday, 27 January 2025
Canadian colleague Shauna gives us an overview of scams involving the world of Intellectual Property, giving us advice on how to defend ourselves!

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